The post-BFCM debrief is complete. The top-line numbers are on the board, your cohort-based LTV has been calculated, and you have a clear view of
I. Introduction: From Raw Data to Your First Business Answers In Part 1 of this series, you established your foundational Amplitude account and first project.
I. Introduction: From an Empty Project to Actionable Data In the first part of our “Getting Started” series, we established your foundational Amplitude account and
I. Introduction: The Foundation for Product-Led Growth The success of any product-led company hinges on one thing: a deep, actionable understanding of its users. But
I. Introduction: Beyond Siloed Views – The Imperative of Understanding the Full Customer Journey Businesses today operate in an environment where customer interactions are increasingly
The world of digital analytics is no longer static; a clear shift is underway. Businesses, especially those aggressively pursuing product-led growth, now demand far more
I. Introduction: The Strategic Imperative of Data-Driven Email Optimization Are your email marketing efforts truly hitting the mark, or are you operating on assumptions and
I. Introduction: Product Analytics – Fueling Growth or Stalling It? Choosing the wrong platform for deep user understanding between established leaders like Amplitude and Mixpanel
Section I: Introduction – The Implementation Imperative Selecting the right Customer Engagement Platform (CEP), as discussed in Parts 1 and 2 of this series, is
Relying solely on traditional web analytics for a Product-Led Growth (PLG) strategy is like navigating a complex maze blindfolded – you might track who enters,
I. Introduction: The Broken Promise of “Actionable Insights” Product circles constantly talk about “actionable insights” and “data activation.” The dream is simple. We want to
For digital product teams racing to innovate and grow, the allure of vanity metrics can be dangerously distracting– numbers that look good on the surface
1. Why Implementation Is the Make-or-Break Phase A Customer Engagement Platform (CEP) is more than a tool—it’s a promise. A promise to unify data, personalize
