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As market conditions change swiftly in today’s economy, mobile app analytics tools and the increased granularity of data they deliver are becoming a deciding factor
Looking to learn more about Google Analytics 4 vs Universal Analytics? e-CENS’ Holger Tempel shares his insights.
Planning out and equipping your Mobile App analytics toolstack is a challenging task. Sometimes a number of questions relating to its full deployment stay unanswered – meaning the full potential for uncovering actionable insight remains untapped. In this article, we discuss three of the leading Mobile Analytics solutions today: Firebase, Mixpanel and Adjust.
The Mobile customer journey is an integral part of your customers’ experience. And, with customer experience continuing to reign as a key competitive differentiator and
Clear winner or work in progress? e-CENS rates GA4’s offering against Universal Analytics.
MoEngage, the industry-leading insights-led Customer Engagement Platform, has announced a strategic partnership with the data insight delivery company e-CENS to lead enterprise growth in MEA.