Ever wondered how some brands magically read your mind? Those types of notifications appear at the very right moment, offering precisely what you are looking
As the difference between structured data and raw data is commonly known amongst the martech community, discussing the two concepts of data warehousing and data
Google Tag Manager (GTM) and gtag.js are two common methods for implementing tracking codes like Google Analytics on a website. While they serve similar purposes,
To successfully traverse the dynamic landscape of mobile application marketing, exact measurement and optimization are essential. In this environment, a well-configured Adjust implementation is your
With the Universal Analytics (standard) data collection deadline well in the rearview mirror and the Universal Analytics 360 deadline not far off, it is past
Google Tag Manager and Google Analytics are two of the most popular free tools digital marketers and website owners use today. However, there is often
Data holds the throne as the most critical resource for businesses, irrespective of their size, in today’s digital age. The capability to efficiently utilize and
With the Universal Analytics (standard) data collection deadline well in the rearview mirror and the Universal Analytics 360 deadline not far off, it truly is
Imagine standing before a vault, its heavy door finally swinging open after years of being tightly sealed. Inside lies not gold or jewels but something
As the digital sphere evolves, so do the demographics, with Gen Z and millennials shining as an increasingly prominent consumer group. Recognizing their preferences and
Understanding customers has always been critical to our customers’ success when conducting analytics consulting business. Through years of working directly with clients across industries, we’ve
If you’ve been keeping up with tech news, you might have seen the updates Google is rolling out for its products. One notable update is
When people hear the term “data governance,” they envision complex technical processes managed exclusively by IT personnel. The concept of data governance is broader than
