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Mobile Measurement Partners (MMP) are third-party providers who attribute, collect, and organize app data for a unified view of a brand’s campaign performance.

Adjust is a preferred e-CENS vendor for mobile app analytics and measurement. 

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Adjust helps you measure what matters

Adjust Measure is the core of Adjust’s product suite. Using it, you get insight into your customers’ user journeys to your app and how your marketing campaigns are contributing to ad impressions, ad clicks, and app downloads.

This type of attribution enables you to make smarter marketing decisions and put your budget where it’s most effective

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Adjust makes sense of your data

Adjust DataScape is an intuitive reporting solution for visualizing your app performance data. With all your data in one place, you can draw insights and make decisions more quickly.

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Adjust automates your marketing decisions

Adjust’s Automate product line offers alerts on your KPIs, an audience builder, and mobile campaign automation.

These tools allow you to scale your mobile campaigns and let you compete against other apps with larger marketing teams.

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Adjust keeps your data and users safe

With their Protect products, Adjust is committed to keeping your data and your users safe. Adjust protects you against fraudulent downloads and saves you money.

They also give you more control over your data by storing and processing it in a specific, client-defined location.

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Google Surveys 360

Understanding your customer shouldn’t be a guessing game. Google Surveys 360 helps you gain valuable consumer insights to make smarter, faster business decisions.

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Frequently Asked Questions

Adjust is a leading mobile marketing measurement and analytics platform. It provides businesses with the tools they need to:

  • Track marketing campaign performance: Measure the effectiveness of your marketing efforts across various channels, including paid advertising, organic channels, and influencer marketing.
  • Optimize user acquisition strategies: Gain insights into which channels deliver the highest quality users and optimize your budget allocation accordingly (Mobile App User Acquisition).
  • Measure in-app engagement: Track user behavior within your app, such as time spent using the app, feature usage, and in-app purchases.
  • Prevent ad fraud: Adjust utilizes advanced fraud prevention technology to ensure your marketing budget is spent on real users.

Mobile app attribution can be complex. Adjust simplifies the process by accurately tracking user journeys and attributing installs, in-app actions, and conversions to the specific marketing channel that drove them. This allows you to:

  • Understand which marketing channels are driving the most valuable users.
  • Measure the return on investment (ROI) of your marketing campaigns.
  • Make data-driven decisions to optimize your marketing spend.

Absolutely! Adjust boasts a robust set of integrations with popular marketing automation platforms, ad networks, analytics tools, and more. This seamless integration streamlines your workflow and allows you to consolidate all your mobile app data into a single platform for a holistic view.

What kind of analytics and reporting capabilities does Adjust offer for mobile app businesses?

Adjust offers a comprehensive suite of analytics and reporting tools, including:

  • Real-time dashboards: Monitor key performance indicators (KPIs) in real-time to gain instant insights into campaign performance.
  • Customizable reports: Generate reports tailored to your specific needs, allowing you to drill down into specific metrics and user segments.
  • Cohort analysis: Analyze user behavior over time to understand user engagement and retention patterns.
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