Google Analytics 4 (GA4) Consulting & Migration

Service

Universal Analytics standard properties will stop processing hits on July 1st, 2023.

It’s past time to make the switch to GA4 – and to ensure continuity with your previous setup, your tracking needs to be implemented as seamlessly as possible.

Let us help.

e-CENS ensures your GA4 migration is done thoroughly, quickly, and accurately

Our Approach

We kick off every migration and integration project with a 30-minute consultation session to understand your main business objectives and align our approach accordingly.

For implementation, we can work with whatever tag management system you use

Basic
Tracking Package

Scope

1 domain

What’s included

Page views, Sessions, Users

Download

Click-tracking for external links, emails, and phone numbers

Scrolldepth tracking with
percent and pixel

Video interaction
(YouTube, Vimeo and HTML5)

Data collection on Core Web Vitals

Campaign tracking with Google Ads

Time to complete

3–4 days

Advanced
Tracking Package

Scope

1 domain

What’s included

Everything from Basic
Tracking Package

Audit of current UA setup

Migration of UA setup to GA4

e-Commerce tracking
(where applicable)

Click-tracking of social media links (Share and Follow)

Integration of
Google Search Console

Daily data export to
Google BigQuery

Time to complete

4–7 weeks

Premium
Tracking Package

Scope

1 domain + 1 app

What’s included

Everything from Advanced
Tracking Package

Detailed migration plan

Audit of Firebase setup

Linking Firebase and GA4

Time to complete

Depends on project size

What are the benefits of GA4?

Designed with privacy in mind and prepares you for a cookieless future
Google's Machine Learning capabilities mean Predictive Audiences, a natural language search, and driving business insights more quickly
A unified and deduplicated user journey across devices and platforms
Seamless integration with the Google Marketing Platform