Google Analytics 4 (GA4) Consulting & Migration

Service

Universal Analytics standard properties will stop processing hits on July 1st, 2023.

It’s past time to make the switch to GA4 – and to ensure continuity with your previous setup, your tracking needs to be implemented as seamlessly as possible.

Let us help.

e-CENS ensures your GA4 migration is done thoroughly, quickly, and accurately

Our Approach

We kick off every migration and integration project with a 30-minute consultation session to understand your main business objectives and align our approach accordingly.

For implementation, we can work with whatever tag management system you use

image 5 GA4 Migration Service

Basic
Tracking Package

Scope

1 domain

What’s included

Page views, Sessions, Users

Download

Click-tracking for external links, emails, and phone numbers

Scrolldepth tracking with
percent and pixel

Video interaction
(YouTube, Vimeo and HTML5)

Data collection on Core Web Vitals

Campaign tracking with Google Ads

Time to complete

3–4 days

image 7 GA4 Migration Service

Advanced
Tracking Package

Scope

1 domain

What’s included

Everything from Basic
Tracking Package

Audit of current UA setup

Migration of UA setup to GA4

e-Commerce tracking
(where applicable)

Click-tracking of social media links (Share and Follow)

Integration of
Google Search Console

Daily data export to
Google BigQuery

Time to complete

4–7 weeks

image 6 GA4 Migration Service

Premium
Tracking Package

Scope

1 domain + 1 app

What’s included

Everything from Advanced
Tracking Package

Detailed migration plan

Audit of Firebase setup

Linking Firebase and GA4

Time to complete

Depends on project size

What are the benefits of GA4?

Frequently Asked Questions

Google Analytics 4 (GA4) is the next generation of Google’s analytics platform. It offers a more robust and flexible way to track website and app data, providing deeper insights into user behavior across platforms.

Here’s why migrating to GA4 is important:

  • Future-Proofing: Universal Analytics will sunset on July 1, 2023. Migrating to GA4 ensures you continue collecting valuable user data.
  • Enhanced Data Collection: GA4 offers a more flexible data model, allowing you to track a wider range of user interactions and events.
  • Cross-Platform Tracking: GA4 seamlessly tracks user behavior across websites and apps, providing a unified view of your customer journey.
  • Machine Learning Insights: GA4 leverages machine learning to generate deeper insights and predictive analytics, helping you understand user behavior and optimize marketing strategies.

While both platforms track user behavior, GA4 offers several key advantages:

  • Event-Based Data Model: GA4 focuses on events rather than sessions, providing a more granular view of user interactions.
  • Privacy-Focused Design: GA4 is built with privacy considerations in mind, allowing for more flexible data collection methods.
  • Cross-Platform Tracking: GA4 seamlessly integrates website and app analytics, offering a unified user journey view.
  • Machine Learning Insights: GA4 leverages machine learning for automated insights and predictive analytics.

Migrating to GA4 can be a complex process. A GA4 migration service can provide several benefits:

  • Expertise and Efficiency: Migration experts can ensure a smooth and efficient migration process, minimizing downtime and data loss.
  • Customization: They can tailor the migration to your specific needs and data collection requirements.
  • Data Validation: They can ensure your GA4 property is set up correctly and collecting accurate data.
  • Ongoing Support: They can offer ongoing support to help you leverage the full potential of GA4 and unlock valuable insights.

While the cost of a GA4 migration service can vary depending on the complexity of your setup, it’s an investment that can save you time, resources, and ensure you’re collecting the data you need to make informed business decisions.

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