What is Google Analytics GA4? The official answer is, “Google Analytics 4 is an analytics service that enables you to measure traffic and engagement across
Imagine driving a plane, like a Boeing 747, with hundreds of passengers onboard, do you feel the pressure as a pilot? Okay, now I want
What is Digital Transformation? Digital transformation is an intentional change to advance an organization’s digital maturity. It involves utilizing digital technologies to fundamentally alter business
Have you thought about what’s your worst enemy as a business? Is it high operation costs? High customer acquisition costs? Overcomplicated marketing landscape? Well, according
What is The Definition of Digital Transformation? Well, it depends. So, in recent years, digital transformation has become a big thing where people use digital
In today’s fast-paced and increasingly digital world, organizations across all sectors are looking to harness the power of digital technologies to increase efficiency, deliver superior
Composability and composable architecture are buzzwords with a lot of currency in the world of martech. The number of solutions using the label composable and
e-CENS is a Tealium partner: assisting customers in implementing Tealium’s Customer Data Platform (CDP) and other solutions. Let’s take a high-level peek at learnings from
We are delighted to announce that Jay Sahourieh has joined our growing US-based team at e-CENS as the Vice President of Sales & Digital Transformation
If you’re looking to improve your customer’s experience and drive long-term loyalty, customer journey mapping is a solution you should consider. This powerful tool is
May 2023 — e-CENS is pleased to introduce Patrick Soch as the new Senior Director of Digital Transformation. With extensive experience and expertise in digital
In the first part of this series “Introduction and Risk Analysis“, we’ve provided you with an overview of which data protection regulations exist, which requirements
My relationship with e-CENS team dates back to 2005, when Google acquired Urchin Software to become Google Analytics. We were privileged to be part of
