Customer segmentation is a crucial area of innovation by companies committed to staying ahead of the competition. One area in which such innovation is legendary is in Digital Marketing and the respective Adtech and Martech ecosystems. These have played a crucial role in targeting web-based audiences. The Customer Data Platform (CDP) enables marketing efforts to be […]
The Customer Data Platform (CDP) solves the problems of disconnected and siloed customer data. It empowers you to identify, and deliver the right message and experience to, the right customer at the right time. This is why CDPs are such a hot topic in marketing right now. The CDP has seen significant gains in popularity […]
Are you Considering a Customer Data Platform (CDP)? It is a vital element of successful marketing to understand your customers to improve conversion rates. A favorite tool to track, and subsequently target, existing, and prospective customers with customized offerings has long been the third-party cookie. We examined how the regulatory landscape has challenged it in […]
Google Analytics – The Most Popular Web Analytics Toolset Most organizations are now tapping into Google Analytics analytics’s power to track and improve their business goals. However, the explosion of web analytics is associated with a host of legalization. In this article, we will look at the General Data Protection Regulation (GDPR), and how your […]
Google BigQuery is one of the most popular and powerful cloud-based analytics solutions on the market. Google is constantly optimizing and enriching BigQuery’s capabilities and performance and this is always noticed in every Google NEXT conference. As powerful…
SAN DIEGO, CA (June 22, 2015) – Tealium, the leader in enterprise tag management and real-time customer data solutions, today announced the company’s leading enterprise-class tag management system (TMS) powers more than 25 percent of the top 100 Internet retailers, according to data compiled from the recently-released Internet Retailer® Top 500 Guide. In addition, Tealium services more than […]
Evolving as e-CENS Taking stock, reflecting on the past, considering the future. We’ve been doing a lot of thinking over the last few months. We have been asking ourselves how to best continue to make our clients successful in a constantly changing and constantly challenging digital marketing environment. We looked at what we like to […]
Long gone (or should be) are the days where important decisions and insight come by way of the HiPPO method. You know, decisions that just default to the Highest Paid Person’s Opinion (HiPPO). This is typically the default when there is no data to back up…
Google BigQuery is one of the most popular and powerful cloud-based analytics solutions on the market. Google is constantly optimizing and enriching BigQuery’s capabilities and performance and this is always noticed in every Google NEXT conference. As powerful…
Is your investment in video generating ad revenue, decreasing support costs, or providing an engaging end-user experience overall? Regardless of the vertical, you’re working in, it’s important to track video engagement as accurately and descriptively as possible. For a publisher, a technical support provider, or an educational destination that offers a multitude of video content, […]
ABOUT e-CENS
e-CENS’ team has over 15 years of experience working with leading companies in finance, travel and hospitality, publishing, and e-commerce. Our clients trust us to advise and manage their data to achieve successful business outcomes.
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