Customer Segmentation is key to creating a personalized user journey.

Customer Segmentation +; 5 uses for a Customer Data Platform

Customer segmentation is a crucial area of innovation by companies committed to staying ahead of the competition. One area in which such innovation is legendary is in Digital Marketing and the respective Adtech and Martech ecosystems. These have played a crucial role in targeting web-based audiences. The Customer Data Platform (CDP) enables marketing efforts to be […]

Customer Data Platforms – What to Expect

Are you Considering a Customer Data Platform (CDP)? It is a vital element of successful marketing to understand your customers to improve conversion rates. A favorite tool to track, and subsequently target, existing, and prospective customers with customized offerings has long been the third-party cookie. We examined how the regulatory landscape has challenged it in […]

Google Analytics Tracking and GDPR – Do You Need Consent?

Google Analytics Tracking and GDPR – Do You Need Consent?

Google Analytics – The Most Popular Web Analytics Toolset Most organizations are now tapping into Google Analytics analytics’s power to track and improve their business goals. However, the explosion of web analytics is associated with a host of legalization. In this article, we will look at the General Data Protection Regulation (GDPR), and how your […]

Tealium Powers 25 Percent of Top 100 Internet Retailers with Industry-Leading Tag Management System

SAN DIEGO, CA (June 22, 2015) – Tealium, the leader in enterprise tag management and real-time customer data solutions, today announced the company’s leading enterprise-class tag management system (TMS) powers more than 25 percent of the top 100 Internet retailers, according to data compiled from the recently-released Internet Retailer® Top 500 Guide. In addition, Tealium services more than […]

Welcome to e-CENS

Evolving as e-CENS Taking stock, reflecting on the past, considering the future. We’ve been doing a lot of thinking over the last few months. We have been asking ourselves how to best continue to make our clients successful in a constantly changing and constantly challenging digital marketing environment. We looked at what we like to […]

Enhanced Google Analytics Tracking for Video Publishers

Is your investment in video generating ad revenue, decreasing support costs, or providing an engaging end-user experience overall? Regardless of the vertical, you’re working in, it’s important to track video engagement as accurately and descriptively as possible. For a publisher, a technical support provider, or an educational destination that offers a multitude of video content, […]

ABOUT e-CENS

 

e-CENS’ team has over 15 years of experience working with leading companies in finance, travel and hospitality, publishing, and e-commerce. Our clients trust us to advise and manage their data to achieve successful business outcomes.