In our previous blog post, we have looked at the main differences between Universal Analytics and GA4. In this blog post we will look in more detail at some of the new key features.
The most asked question for a marketer is how is GA4 different from what you are used to with Universal Analytics? Google Analytics is the main tool used for measuring and analyzing website effectiveness and marketers are well acquainted with its possibilities and functionalities. The important news is that Google Analytics 4 (GA4) – is here.
Customer segmentation is a crucial area of innovation by companies committed to staying ahead of the competition. One area in which such innovation is legendary
The Customer Data Platform (CDP) solves the problems of disconnected and siloed customer data. It empowers you to identify, and deliver the right message and
Are you Considering a Customer Data Platform (CDP)? It is a vital element of successful marketing to understand your customers to improve conversion rates. A
Google BigQuery is one of the most popular and powerful cloud-based analytics solutions on the market. Google is constantly optimizing and enriching BigQuery’s capabilities and performance and this is always noticed in every Google NEXT conference. As powerful…
