How is GA4 different from what you are used to with Universal Analytics?

The most asked question for a marketer is how is GA4 different from what you are used to with Universal Analytics? Google Analytics is the main tool used for measuring and analyzing website effectiveness and marketers are well acquainted with its possibilities and functionalities. The important news is that Google Analytics 4 (GA4) – is here.

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GDPR, CCPA, Privacy, and Cookie Consent Management

Google BigQuery is one of the most popular and powerful cloud-based analytics solutions on the market. Google is constantly optimizing and enriching BigQuery’s capabilities and performance and this is always noticed in every Google NEXT conference. As powerful…

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