What Is Data Warehousing? and Why Is It Beneficial for Modern Businesses?
As the difference between structured data and raw data is commonly known amongst the martech community, discussing the two concepts of data warehousing and data
Choose another country or region to see content specific to your location.
As the difference between structured data and raw data is commonly known amongst the martech community, discussing the two concepts of data warehousing and data
Google Tag Manager and Google Analytics are two of the most popular free tools digital marketers and website owners use today. However, there is often
As the digital sphere evolves, so do the demographics, with Gen Z and millennials shining as an increasingly prominent consumer group. Recognizing their preferences and
If you’ve been keeping up with tech news, you might have seen the updates Google is rolling out for its products. One notable update is
What is 360 customer view? Learning about your customers is a key part of any successful business. Knowing who your customers are, what they want,
Zero-party data is information that is intentionally shared by consumers with companies in order to benefit from personalized services, improved user experiences, and/or rewards. Zero-Party
Mobile App Analytics provide vital feedback on Apps, whether in development or production. Download the Mobile Analytics eBook for a comprehensive overview on their most
Are you dreading the imminent discontinuation of Universal Analytics? Want to learn the benefits of Google Analytics 4? Then download our comprehensive “UA vs. Google
Any switch between analytics tools is a long, labor-intensive process that typically takes several months to complete fully. And this particular migration from UA to GA4 comes with its own set of challenges.
Server-side tagging from Google Tag Manager (GTM) offers a meaningful solution to the challenges raised by the regulatory environment. With regulatory tightening on personalization and