Google Analytics Tracking is a powerful tool, but it is essential to comply with GDPR during its implementation

Google Analytics Tracking and GDPR – Do You Need Consent?

Google Analytics – The Most Popular Web Analytics Toolset Most organizations are now tapping into Google Analytics analytics’s power to track and improve their business goals. However, the explosion of web analytics is associated with a host of legalization. In this article, we will look at the General Data Protection Regulation (GDPR), and how your […]

Follow the Yellow Brick Road: Requirements Gathering with Customer Journey Mapping

Welcome back to the third installment of my blog series on Requirements Gathering. In this post, I’ll be diving into a method that builds upon the Grammarian’s Approach from the first in the series. Using the Customer Journey to Gather Requirements…

A Grammarian’s Guide to Digital Analytics Requirements-Gathering

In this blog series, I’ll be breaking down some common and uncommon methods for measuring business requirements. Inspired by a session I attended at the 2018 Digital Analytics Hub Conference, I had a chance to think about how we sometimes gloss over the contribution that requirements make to the overall success of analytics initiatives. Teasing out […]

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e-CENS’ team has over 15 years of experience working with leading companies in finance, travel and hospitality, publishing, and e-commerce. Our clients trust us to advise and manage their data to achieve successful business outcomes.