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Follow the Yellow Brick Road: Requirements Gathering with Customer Journey Mapping

Welcome back to the third installment of my blog series on Requirements Gathering. In this post, I’ll be diving into a method that builds upon the Grammarian’s Approach from the first in the series. Using the Customer Journey to Gather Requirements…

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Track All The Things!! The “Fire Hydrant” Approach to Requirements Gathering

Welcome back! In the first installment of this series on developing requirements for digital and marketing analytics data collection – “A Grammarian’s Guide to Digital Analytics Requirements Gathering” – I covered a common approach:…

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A Grammarian’s Guide to Digital Analytics Requirements-Gathering

In this blog series, I’ll be breaking down some common and uncommon methods for measuring business requirements. Inspired by a session I attended at the

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