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As the digital sphere evolves, so do the demographics, with Gen Z and millennials shining as an increasingly prominent consumer group. Recognizing their preferences and
If you’re looking to improve your customer’s experience and drive long-term loyalty, customer journey mapping is a solution you should consider. This powerful tool is
Welcome back to the third installment of my blog series on Requirements Gathering. In this post, I’ll be diving into a method that builds upon the Grammarian’s Approach from the first in the series. Using the Customer Journey to Gather Requirements…
Welcome back! In the first installment of this series on developing requirements for digital and marketing analytics data collection – “A Grammarian’s Guide to Digital Analytics Requirements Gathering” – I covered a common approach:…
In this blog series, I’ll be breaking down some common and uncommon methods for measuring business requirements. Inspired by a session I attended at the
