Google Tag Manager vs Google Analytics – What are the Differences?
Google Tag Manager and Google Analytics are two of the most popular free tools digital marketers and website owners use today. However, there is often
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Google Tag Manager and Google Analytics are two of the most popular free tools digital marketers and website owners use today. However, there is often
As the head of content at an agency that helps companies generate ROI by better understanding their data, I know that truly understanding customers is
Why is it that we need to complicate everything? I mean, the customer journey isn’t rocket science, so why are there so many blogs around
Web Analytics is a vital instrument for contemporary businesses, aiding them in making informed decisions about their marketing strategies. However, as potent as these tools
With the transition from Universal Analytics to Google Analytics 4 complete for standard (i.e., Free) Google Analytics account users, we are seeing greater feature adoption,
Are you aiming to maximize the potential of mobile performance advertising? If that’s the case, then the recent release of Apple’s SKAdNetwork 4.0 might be
Definition of First-Party Data What’s first-party data or 1P data? It’s any data your company collects from your customers or audience. These data could be
What is Conversion Rate Optimization? Conversion rate optimization, or CRO for short, is the process that aims to increase the percentage of users or visitors
A lot of companies are losing users, not just your app. Why is that? Statista, the leading statistic platform, highlighted in its report Mobile App
We are delighted to announce that Jay Sahourieh has joined our growing US-based team at e-CENS as the Vice President of Sales & Digital Transformation