A Complete Guide– How to Master Marketing Touchpoints in Customer Engagement Platforms
Ever wondered how some brands magically read your mind? Those types of notifications appear at the very right moment, offering precisely what you are looking
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Ever wondered how some brands magically read your mind? Those types of notifications appear at the very right moment, offering precisely what you are looking
If your website or mobile application does not drive leads, you are leaving money on the table! The Martech stack rapidly changes in today’s AI-hyphenated
Why Customer Metrics Are Important? Keeping track of customer metrics is essential for several reasons: Types of customer metrics Customer metrics can be broadly categorized
As technology develops rapidly in our rushy modern world, the business landscape has joined the race as well! With thousands of enhancements and hundreds of
Digital maturity represents the sum of your digital capabilities in terms of delivering connected, multi-moment marketing, seamless digital experiences, and customer engagement. It relies on
The agency that I cofounded, e-Nor, became a Google Analytics Certified Partner in the mid-2000s. Over the course of nearly a decade, we worked with
As the difference between structured data and raw data is commonly known amongst the martech community, discussing the two concepts of data warehousing and data
To successfully traverse the dynamic landscape of mobile application marketing, exact measurement and optimization are essential. In this environment, a well-configured Adjust implementation is your
Google Tag Manager and Google Analytics are two of the most popular free tools digital marketers and website owners use today. However, there is often
Understanding customers has always been critical to our customers’ success when conducting analytics consulting business. Through years of working directly with clients across industries, we’ve