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e-CENS and Moengage

MoEngage and e-CENS announce their strategic partnership to empower brands to create better CX for their customers

MoEngage, the industry-leading insights-led Customer Engagement Platform, has announced a strategic partnership with the data insight delivery company e-CENS to lead enterprise growth in MEA.

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ga4 features

GA4 Key Features: What to expect

GA4 Key Features: What to Expect Universal Analytics vs. GA4: A reminder To recap, Universal Analytics was designed to support web analytics. While a workaround (using

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GA4 vs GA3

How is GA4 different from Universal Analytics?

Marketing teams are asking: ”how is GA4 different from Universal Analytics? Google Analytics is used by more than 60% of sites to measure and analyze

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Customer Segmentation is key to creating a personalized user journey.

Customer Segmentation +; 5 uses for a Customer Data Platform

Customer segmentation is a crucial area of innovation by companies committed to staying ahead of the competition. One area in which such innovation is legendary

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A CDP is a big ticket item, it is important to undertake a robust discovery journey before choosing your Customer Data Platform

Key Considerations when Adopting a Customer Data Platform

The Customer Data Platform (CDP) solves the problems of disconnected and siloed customer data. It empowers you to identify, and offer the appropriate engagement to,

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req-gathering-series-thumb

Follow the Yellow Brick Road: Requirements Gathering with Customer Journey Mapping

Welcome back to the third installment of my blog series on Requirements Gathering. In this post, I’ll be diving into a method that builds upon the Grammarian’s Approach from the first in the series. Using the Customer Journey to Gather Requirements…

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req-gathering-series-thumb0

Track All The Things!! The “Fire Hydrant” Approach to Requirements Gathering

Welcome back! In the first installment of this series on developing requirements for digital and marketing analytics data collection – “A Grammarian’s Guide to Digital Analytics Requirements Gathering” – I covered a common approach:…

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req-gathering-series-thumb-1

A Grammarian’s Guide to Digital Analytics Requirements Gathering

In this blog series, I’ll be breaking down some common and uncommon methods for measuring business requirements. Inspired by a session I attended at the

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