In our previous blog post, we have looked at the main differences between Universal Analytics and GA4. In this blog post we will look in more detail at some of the new key features.
The most asked question for a marketer is how is GA4 different from what you are used to with Universal Analytics? Google Analytics is the main tool used for measuring and analyzing website effectiveness and marketers are well acquainted with its possibilities and functionalities. The important news is that Google Analytics 4 (GA4) – is here.
Customer segmentation is a crucial area of innovation by companies committed to staying ahead of the competition. One area in which such innovation is legendary
The Customer Data Platform (CDP) solves the problems of disconnected and siloed customer data. It empowers you to identify, and deliver the right message and
Welcome back to the third installment of my blog series on Requirements Gathering. In this post, I’ll be diving into a method that builds upon the Grammarian’s Approach from the first in the series. Using the Customer Journey to Gather Requirements…
Welcome back! In the first installment of this series on developing requirements for digital and marketing analytics data collection – “A Grammarian’s Guide to Digital Analytics Requirements Gathering” – I covered a common approach:…
In this blog series, I’ll be breaking down some common and uncommon methods for measuring business requirements. Inspired by a session I attended at the
