Best Practices to Identify B2B Customer Journey Touchpoints!
As technology develops rapidly in our rushy modern world, the business landscape has joined the race as well! With thousands of enhancements and hundreds of
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As technology develops rapidly in our rushy modern world, the business landscape has joined the race as well! With thousands of enhancements and hundreds of
The agency that I cofounded, e-Nor, became a Google Analytics Certified Partner in the mid-2000s. Over the course of nearly a decade, we worked with
As the difference between structured data and raw data is commonly known amongst the martech community, discussing the two concepts of data warehousing and data
Google Tag Manager (GTM) and gtag.js are two common methods for implementing tracking codes like Google Analytics on a website. While they serve similar purposes,
To successfully traverse the dynamic landscape of mobile application marketing, exact measurement and optimization are essential. In this environment, a well-configured Adjust implementation is your
For years it’s been a recurring question for brands – what do Millennials respond to? What are their needs? And, what is the best way
Universal Analytics vs. GA4: A reminder To recap, Universal Analytics was designed to support web analytics. While a workaround (using Firebase) was implemented to combine web
Marketing teams are asking: ”how is GA4 different from Universal Analytics? Google Analytics is used by more than 60% of sites to measure and analyze
This article explains the steps required to collect user data in compliance with regulations using Tealium’s Consent Management Platform.
Understanding the importance of CDP in Customer Segmentation Customer segmentation is a crucial area of innovation by companies committed to staying ahead of the competition.