Customer Segmentation is key to creating a personalized user journey.

Customer Segmentation +; 5 uses for a Customer Data Platform

Customer segmentation is a crucial area of innovation by companies committed to staying ahead of the competition. One area in which such innovation is legendary is in Digital Marketing and the respective Adtech and Martech ecosystems. These have played a crucial role in targeting web-based audiences. The Customer Data Platform (CDP) enables marketing efforts to be […]

A CDP is a big ticket item, it is important to undertake a robust discovery journey before choosing your Customer Data Platform

Key Considerations when Adopting a Customer Data Platform

The Customer Data Platform (CDP) solves the problems of disconnected and siloed customer data. It empowers you to identify, and deliver the right message and experience to, the right customer at the right time. This is why CDPs are such a hot topic in marketing right now. The CDP has seen significant gains in popularity […]

Customer Data Platforms – What to Expect

Are you Considering a Customer Data Platform (CDP)? It is a vital element of successful marketing to understand your customers to improve conversion rates. A favorite tool to track, and subsequently target, existing, and prospective customers with customized offerings has long been the third-party cookie. We examined how the regulatory landscape has challenged it in […]

ABOUT e-CENS

 

e-CENS’ team has over 15 years of experience working with leading companies in finance, travel and hospitality, publishing, and e-commerce. Our clients trust us to advise and manage their data to achieve successful business outcomes.