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moengage millennial report 2022

How to Win Millennial Engagement in 2022: Report by MoEngage

For years it’s been a recurring question for brands – what do Millennials respond to? What are their needs? And, what is the best way

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mission-statement-thumb-1

Keeping Your Mission Statement as the Master of your Measurement Strategy

Long gone (or should be) are the days where important decisions and insight come by way of the HiPPO method. You know, decisions that just default to the Highest Paid Person’s Opinion (HiPPO). This is typically the default when there is no data to back up…

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req-gathering-series-thumb

Follow the Yellow Brick Road: Requirements Gathering with Customer Journey Mapping

Welcome back to the third installment of my blog series on Requirements Gathering. In this post, I’ll be diving into a method that builds upon the Grammarian’s Approach from the first in the series. Using the Customer Journey to Gather Requirements…

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req-gathering-series-thumb0

Track All The Things!! The “Fire Hydrant” Approach to Requirements Gathering

Welcome back! In the first installment of this series on developing requirements for digital and marketing analytics data collection – “A Grammarian’s Guide to Digital Analytics Requirements Gathering” – I covered a common approach:…

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req-gathering-series-thumb-1

A Grammarian’s Guide to Digital Analytics Requirements-Gathering

In this blog series, I’ll be breaking down some common and uncommon methods for measuring business requirements. Inspired by a session I attended at the

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