A Complete Guide– How to Master Marketing Touchpoints in Customer Engagement Platforms
Ever wondered how some brands magically read your mind? Those types of notifications appear at the very right moment, offering precisely what you are looking
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Ever wondered how some brands magically read your mind? Those types of notifications appear at the very right moment, offering precisely what you are looking
If your website or mobile application does not drive leads, you are leaving money on the table! The Martech stack rapidly changes in today’s AI-hyphenated
As technology develops rapidly in our rushy modern world, the business landscape has joined the race as well! With thousands of enhancements and hundreds of
The agency that I cofounded, e-Nor, became a Google Analytics Certified Partner in the mid-2000s. Over the course of nearly a decade, we worked with
As the difference between structured data and raw data is commonly known amongst the martech community, discussing the two concepts of data warehousing and data
To successfully traverse the dynamic landscape of mobile application marketing, exact measurement and optimization are essential. In this environment, a well-configured Adjust implementation is your
Data holds the throne as the most critical resource for businesses, irrespective of their size, in today’s digital age. The capability to efficiently utilize and
As the digital sphere evolves, so do the demographics, with Gen Z and millennials shining as an increasingly prominent consumer group. Recognizing their preferences and
CDPs are one of the most important pieces of tech companies should have in their MarTech stack. How important is it? In our podcast, “The
Many marketers have this mystical vision of a customer journey experience like a novel-based journey, where everything is pre-determined, and you know where everything will