Server side tagging

Service

Future-proof your Marketing Analytics.

Secure your insights while keeping compliance in check

Third-party cookies are going away – with server-side tagging, you will never miss them.

How We Make Server-Side Tagging Work For You

Server-side tagging is easily implemented with Google Tag Manager or Tealium IQ / Eventstream.

e-CENS’s data analytics experts deliver results designed for your unique business needs.

Server-side tagging with e-CENS

e-CENS’s server-side tagging implementation ensures reliable data without compliance risks.

Google phases-out third-party cookies

With the elimination of third-party data tracking by Google Chrome, personalization once again becomes a challenge.

Adding onto the third-party cookie phase-out is Google’s decision not to introduce alternate tracking identifiers – creating a real problem for advertisers and marketers when it comes to audience segmentation and targeting.

Still, this doesn’t mean quality customer experience management is out of reach.

Server-side tagging bridges the gap

Server-side tagging moves your advertising and measurement tags from your website into a secure server container.

Instead of going through a browser, tracking cookies from server-side prolongs their lifetime and ensures data security – not to mention improves your website’s performance overall.

Avoid losing important data and keep all the advantages of your marketing analytics in 2023 and onwards.

What e-CENS clients say

e-CENS strength lies in their knowledge and customer service, they know exactly where you are standing in terms of maturity as a client and they can guide you on how to move to the next level.

Syed Owais , Director Digital Marketing Du

My goals were to get a company that could do the solution for me, so that I would have accurate GA and an ability to report accurately on what was happening.
e-CENS was able to meet my requirements in a way that I could understand it.

Joanne Griffin, Digital Communications Manager Emirates Group