Server-side tagging is easily implemented with Google Tag Manager or Tealium IQ / Eventstream.
e-CENS’s data analytics experts deliver results designed for your unique business needs.
e-CENS’s server-side tagging implementation ensures reliable data without compliance risks.
With the elimination of third-party data tracking by Google Chrome, personalization once again becomes a challenge.
Adding onto the third-party cookie phase-out is Google’s decision not to introduce alternate tracking identifiers – creating a real problem for advertisers and marketers when it comes to audience segmentation and targeting.
Still, this doesn’t mean quality customer experience management is out of reach.
Server-side tagging moves your advertising and measurement tags from your website into a secure server container.
Instead of going through a browser, tracking cookies from server-side prolongs their lifetime and ensures data security – not to mention improves your website’s performance overall.
Avoid losing important data and keep all the advantages of your marketing analytics in 2023 and onwards.
Ready to get your marketing analytics ready for a cookieless world?
Contact us for more information and to discuss adding server side tagging to future-proof your marketing