Server side tagging

Service

Future-proof your Marketing Analytics.

Secure your insights while keeping compliance in check

Third-party cookies are going away – with server-side tagging, you will never miss them.

How We Make Server-Side Tagging Work For You

Server-side tagging is easily implemented with Google Tag Manager or Tealium IQ / Eventstream. 

e-CENS’s data analytics experts deliver results designed for your unique business needs.

 

Server-side tagging with e-CENS

e-CENS’s server-side tagging implementation ensures reliable data without compliance risks.

Google phases-out third-party cookies

With the elimination of third-party data tracking by Google Chrome, personalization once again becomes a challenge.

Adding onto the third-party cookie phase-out is Google’s decision not to introduce alternate tracking identifiers – creating a real problem for advertisers and marketers when it comes to audience segmentation and targeting. 

Still, this doesn’t mean quality customer experience management is out of reach.

Server-side tagging bridges the gap

Server-side tagging moves your advertising and measurement tags from your website into a secure server container.

Instead of going through a browser, tracking cookies from server-side prolongs their lifetime and ensures data security – not to mention improves your website’s performance overall. 

Avoid losing important data and keep all the advantages of your marketing analytics in 2023 and onwards.

What e-CENS clients say

Industries We Serve​

Ready to get your marketing analytics ready for a cookieless world?

Contact us for more information and to discuss adding server side tagging to future-proof your marketing

Server-Side Tagging Benefits