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Google Marketing Platform

The Google Marketing Platform (GMP) provides marketers with tools to bridge advertising and analytics, helping them make data-informed decisions.

As a Google Certified Sales Partner, e-CENS provides expert support and consultation across multiple tools in the GMP stack.

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Google Analytics 360

Google Analytics 360 for Universal Analytics and GA4 gives your business the tools you need to better understand your customers. You can then use those insights to take action, such as improving your website, creating tailored audience lists, and more.

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Tag Manager 360

You want enterprise tag management that’s simple, reliable, and works well with your existing systems. Google Tag Manager 360 delivers, helping you get up and running fast.
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Looker Studio (Data Studio)

Unlock the power of your data with interactive dashboards and engaging reports that inspire smarter business decisions. It’s easy and free.
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Google Surveys 360

Understanding your customer shouldn’t be a guessing game. Google Surveys 360 helps you gain valuable consumer insights to make smarter, faster business decisions.

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Frequently Asked Questions

GMP is a unified suite of advertising and analytics tools developed by Google. It empowers businesses to plan, buy, measure, and optimize their digital marketing campaigns across various channels, all in one place.

GMP encompasses a range of powerful tools, including:

  • Display & Video 360: Manage display and video advertising campaigns across various platforms.
  • Search Ads 360: Manage search advertising campaigns across Google Ads, Bing, Yahoo, and more.
  • Campaign Manager 360: Streamline ad campaign creation, management, and measurement.
  • Google Analytics 360: Gain deeper website traffic insights and analytics.
  • Google Optimize: Conduct A/B testing and optimize your website for better conversions.
  • Looker Studio (formerly Google Data Studio): Create insightful data visualizations to better understand your marketing performance.

By leveraging GMP, businesses can enjoy several advantages:

  • Unified platform: Manage all your marketing activities from a single platform, streamlining workflows and boosting efficiency.
  • Deeper data insights: Gain a comprehensive view of your marketing performance across various channels, allowing for data-driven decision making (Data Driven Marketing Strategies – Search Volume: 140 USA).
  • Improved campaign optimization: Utilize advanced tools for A/B testing, audience targeting, and real-time campaign adjustments.
  • Enhanced campaign measurement: Track key performance indicators (KPIs) to measure the effectiveness of your marketing efforts.

While GMP offers a robust set of features, it may not be suitable for every business size or need. Here’s how to get started:

  1. Evaluate your marketing needs: Identify your specific marketing goals and the channels you use to reach your audience.
  2. Explore GMP solutions: Research the various tools within GMP and determine if they align with your requirements.
  3. Consider your resources: GMP can have a learning curve and may require dedicated personnel for management.
  4. Seek professional guidance: e-Cens can assist you in assessing your needs, selecting the right GMP tools, and implementing them effectively.

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