Personalization

Personalization: Making 1:1 Marketing a Reality

Your customers want personalized experiences

e-CENS helps you deliver them.

e-CENS works with you on end-to-end implementation of Customer Experience Platforms. From strategy to technical implementation, we ensure maximum efficacy of your 1:1 marketing and personalization campaigns.

Customer Experience Personalization

e-CENS is an experienced Data and Personalization Service Provider with a significant track record of implementing effective solutions for leading complex, global organizations across various industries.

With advances in marketing technology, automation, and data-management methods, 1:1 Marketing is now a reality. End buyers anticipate that suggestions and product recommendations will be based on their interests. Genuine personalization has become standard in most industries.

The new generation of 1:1 Marketing solutions can fully customize the whole customer journey across multiple channels – creating a truly unique experience for each individual.

How can e-CENS contribute to your personalization efforts?

If you are considering adopting a personalization platform, we can:

Take inventory of your business requirements and use cases;
Build an investment case to support the purchase;
Advise on the shortlist and vendor selection;
Design and implement a personalization strategy on your chosen platform;
Analyze your personalization efforts and make recommendations;

Personalization Tools and Technologies

e-CENS is technology-neutral and works with all major personalization engines, including Adobe Target, Optimizely, Sitecore, MoEngage, and more. We also recommend implementing a CDP like Tealium AudienceStream to provide tracking to your personalization engine.

What Should You Expect from
e-CENS’ Personalization Project?

e-CENS deploys a time-tested methodology to design and deploy best-in-class solutions.

The first step towards differentiated experience includes building audiences and segments and serving customized experiences across your audience segments.

Tracking

We start all personalization projects by understanding your customers’ behavior patterns. We implement detailed tracking on all your key customer interaction points – a significant investment with proven outcomes. This gives you the data for ongoing analysis and insights long after your personalization project is over.

Segmentation & Strategy

Using your data, we define audience subsets based on your key customer profiles and KPIs. For example, we might segment your data into High Propensity/Low Propensity Purchasers or Not Likely/Likely to Churn. Segments are the foundation of your personalization strategy.

Personalization

Once your segments are defined, personalization is the final step to improving the user’s customer experience. e-CENS has deep expertise in personalizing the online experience: product offerings, in-app promotions, offers and discounts, upsells, targeted content, and in-app messages. All channels and digital experiences can be personalized, and we have the technical expertise to ensure a smooth implementation.

Personalization should be an ongoing effort, not a one-off checkbox on your list of marketing activities. After each personalization effort, e-CENS analyzes the learnings and uses them to inform the next batch.

Power Train of Personalization

A personalization platform is a big-ticket item. Unfortunately, as expensive as it may be, no other tool can realize genuine customer journey personalization. At the same time, brands are realizing that purchasing a personalization platform is not enough to bring them closer to creating truly targeted customer experiences. Not without first investing in the real engine to power the unique buyer experience: the data transformation

e-CENS Clients are Saying

e-CENS strength lies in their knowledge and customer service, they know exactly where you are standing in terms of maturity as a client and they can guide you on how to move to the next level.

Syed Owais , Director Digital Marketing Du

My goals were to get a company that could do the solution for me, so that I would have accurate GA and an ability to report accurately on what was happening.
e-CENS was able to meet my requirements in a way that I could understand it.

Joanne Griffin, Digital Communications Manager Emirates Group

Industries We Serve

Airlines

Banking

eCommerce

Education

Goverments

Hospitality

Publishing

Subscription-based industries

Telecoms

Tourism boards

Customer Journey Mapping Case Study

Learn how partnering with e-CENS has boosted a telecommunications business’ CRO by 319.21% through Google Analytics (360) Enhanced eCommerce implementation.

Personalization Journeys

Did you know that price-sensitivity analysis can determine what types of products should be prioritized for real-time upsells by analyzing cart behavior? For example, if a visitor is browsing or selecting the cheapest products, the predictive algorithm will prioritize only the cheapest products. Conversely, if the visitor has an affinity for high-end brands, the products served will be more expensive.

Such customizations can be a pre-login and post-login experience. For non-eCommerce businesses, especially B2B, personalization of content is key. The home page content can be differentiated according to what we learned about the user on previous visits.

Reinforce Your Technical and Analytical Capabilities

Personalization is not a trivial investment. It requires multiple technologies: online activity tracking, data engineering, predictive and advanced modeling, and finally, a powerful platform enabling the actual personalized experience.

Reliable Data Transformation Partner

e-CENS’ team is experienced in all aspects of the personalization initiative scoping and implementation and is ready to be your trusted partner in creating targeted customer journeys for the next generation of 1:1 marketing.