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Google’s Marketing Platform (GMP) is a powerful integrated tool supporting enterprise growth. As a Google Certified Partner, e-CENS wants everyone to learn how GMP works and to understand the potential it offers in experienced hands.
We offer a 2-day Google Analytics training to marketing, analytics, and technology professionals who are just starting out and to those who are ready to perform more advanced operations and analytics mid-career.
This training is ideal for freelancers or full-time employees of agency or marketing departments, such as:
The total training time is 8 hours for any e-CENS Google Analytics Training.
This level of training is essential for marketing campaign managers to track and interpret the true performance of their investments. The Google Analytics tool is not trivial and, in practice, is a tool that is too complex to learn on the job.
Google Analytics training is relevant to anybody pursuing a career in marketing or analytics.
The curriculum covers Google Marketing Platform concepts, Google Analytics implementation and usage, Tag Manager implementation, and event tracking. The training empowers all attendees to start using Google Analytics in their daily activities, no matter what area of the organization they support.
We promptly update the training curriculum with every major change implemented or soon-to-be-implemented by Google. For example, our current training includes up-to-date information on Google Universal and Google Analytics 4, comparing and contrasting the two versions to help with faster transition and adoption.
Below is an agenda of the training curriculum at the time of writing.
Please, note that the actual agenda may vary based on ongoing changes to the Google Analytics version and functionality.
Are you interested in discussing your team’s current proficiency gaps and your objectives?
Contact us for more information and to discuss your Google Analytics training needs.
