We make sense of
your data.

We use data science, advanced analytics, and machine learning to extract actionable insights about your clients, prospects, and everything else for your business.

Our Team

Feras Alhlou

Chairman of the Board

Feras is a seasoned entrepreneur with a proven record of building businesses/start-ups across various organizational sizes.

He advises founders and executives on growth strategies, scaling sales, and cultivating organizational cultures. Feras co-authored Google Analytics Breakthrough, holds a Masters in Engineering Management, and supports nonprofits as a board member for Red Cross Northern California.

Feras is committed to closing the income inequality gap and is passionate about creating value for stakeholders through engagement, achievement, and client satisfaction.


Sunil Attri

Director of Analytics

Certified in analytics technologies and methodologies and media stack, Sunil has over 14 years of experience in analytics, customer insights, business intelligence, and conversion rate optimization in web and mobile for a range of industries, such as retail, healthcare, media, finance, transportation, and hospitality.

With a keen sense for how data informs marketing and commerce, Sunil is a subject matter expert in web and mobile app analytics, A/B testing, usability analysis, behavioral targeting, and tag management. His toolset expertise includes Adobe Analytics, Google Marketing Platform, Google Cloud Platform, Firebase, Localytics, TeaLeaf, ClickTale, Google Tag Manager, Adobe DTM, Tealium, Optimizely, Google Optimize 360, Hadoop, Hive, Tableau, Google Data Studio, and attribution modeling tools.

Sunil has held analytics leadership roles at M.H. Alshaya, Times Internet, Expedia, Cognizant. He holds Master’s degrees in Computer Application and Business  Administration and has multiple Google certifications.

bashar hafez

Bashar Hafez​

Co-Founder and Managing Director

Bashar is a seasoned global technology executive with nearly 20 years of experience leading software, product development, and analytics organizations at Fortune 500 companies, regional and global brands.

Partnering with Feras and a group of seasoned consultants, Bashar built the e-CENS business from the ground up. In addition to leading the e-CENS Client Success team, Bashar works closely with Google, Tealium, and industry-leading technology partners to offer best-in-class data and optimization services.

Bashar has led e-CENS key client engagements with marquee clients including MBC, Emaar, OSN, Saudia Airlines, Jarir, and Publicis Groupe, among others. Bashar also launched the Smartpreneur program, a collaboration between the Dubai Chamber of Commerce and Smart Dubai Government. Bashar has an MBA from the London School of Business

Khalid Saleh - Co-Founder Invesp

Khalid Saleh​

Partner & Co-Founder INVESP

Khalid is the Co-founder of the conversion rate optimization company Invesp. He has more than 12 years of experience in e-commerce architecture, design, and implementation. 

Khalid was a keynote speaker at various industry events such as SMX, SES, PubCon, Emetrics, ACCM and DMA. He was quoted in publications including Internet Retailer, California Executive and Chicago Sun-Times.

Khalid’s conversion rate optimization work has helped generate an average of 65% improvement in conversion rates for Invesp’s customers. He is also the architect behind FigPii Conversion Optimization Platform.

Holger Tempel

Partner and Europe Managing Partner

Holger is among the first Google Analytics partners worldwide since early 2005. Holger is considered one of the leading experts on digital analytics and is a renowned trainer who can simplify complex ideas into real-world practical examples with actionable insights.

Guillermo Vilarroig

Managing Partner for Spain

Guillermo began his digital career in 1996 working with Webtrends, Urchin, and Omniture, and was one of the first Google Analytics partners worldwide. With international experience. He was a co-founder of SEMPO Europe along with other top EU agencies.

Guillermo has great skills in complex and international B2B models, with more than 400 clients with an average of 3 projects per client and an ROI of over 90%.

Tarun Jain​

Senior Analytics Consultant

Tarun has rich experience in Digital analytics across multiple industries like Retail, Technology, Automotive and Pharma. He has provided global delivery support and consultation to clients across APAC, EMEA, US and Australia.

He has been instrumental in developing data aggregation from multiple sources and data modelling and is actively engaging clients on CDPs and DMPs. In his current role, he manages multiple projects that require the execution of innovating ideas in Digital Analytics Domain.

Furthermore, he is responsible for providing insights to the key stakeholders in business and assisting them in more data driven approach in decision making than rather than being intuitive.

Ravi Shankar Singh

Analytics Consultant

Ravi has 10+ years of versatile technical experience in Digital Analytics and Marketing along with functional expertise in Retail and Ecommerce.

His expertise lies in delivering high-quality, scalable analytics solutions for clients across various industries.

In addition to his technical skills, he is also an effective communicator and team player, able to work collaboratively with both technical and non-technical stakeholders.


Rohit Neema

Senior Architect, Engineering

Rohit has 10+ years of experience and specializes in defining reporting requirements and analytics implementation strategy to measure content consumption, video metrics and conversion.

jay jayaswal

Pankaj (Jay) Jayaswal

Digital Transformation Consultant, USA

Jay has a Global expertise in Digital Transformation (B2B, B2C), CRM, Digital Marketing and Business Analytics.  He has an MBA degree along with extensive experience covering product management, multi-channel marketing, business insights and data modeling.  A proven leader with a strong track record of business growth and team building for Fortune 500 companies.

Jay’s Industry experience consists of Financial Services, Retail, Restaurant, Travel, Pharmaceutical, Medical Device, and Industrial Automation.

Our Origin

We Make Sense of Your Data.

e-CENS is an internationally recognized team of seasoned consultants, engineers, and analysts. We work with clients at each stage of the data lifecycle; from collection to activation, we’re here to build a strategy and guide you through each step of the process.

We have over 15 years of experience and over 500+ realized projects with leading global brands in finance, travel and hospitality, publishing, and e-commerce. Although we are vendor and tool-agnostic, we have strong partnerships with Google, Tealium, MoEngage, ContentSquare, and other vendors.

We operate globally with bases in the United States, Dubai, Egypt, Germany, and Spain.

Platform Partners

Strategic Partners



We partner with 100+ clients around the globe