Bashar is a seasoned global technology executive with nearly 20 years of experience leading software, product development, and analytics organizations at Fortune 500 companies, regional and global brands.
Partnering with Feras and a group of seasoned consultants, Bashar built the e-CENS business from the ground up. In addition to leading the e-CENS Client Success team, Bashar works closely with Google, Tealium, and industry-leading technology partners to offer best-in-class data and optimization services.
Bashar has led e-CENS key client engagements with marquee clients including MBC, Emaar, OSN, Saudia Airlines, Jarir, and Publicis Groupe, among others. Bashar also launched the Smartpreneur program, a collaboration between the Dubai Chamber of Commerce and Smart Dubai Government. Bashar has an MBA from the London School of Business
Certified in analytics technologies and methodologies and media stack, Sunil has over 14 years of experience in analytics, customer insights, business intelligence, and conversion rate optimization in web and mobile for a range of industries, such as retail, healthcare, media, finance, transportation, and hospitality.
With a keen sense for how data informs marketing and commerce, Sunil is a subject matter expert in web and mobile app analytics, A/B testing, usability analysis, behavioral targeting, and tag management. His toolset expertise includes Adobe Analytics, Google Marketing Platform, Google Cloud Platform, Firebase, Localytics, TeaLeaf, ClickTale, Google Tag Manager, Adobe DTM, Tealium, Optimizely, Google Optimize 360, Hadoop, Hive, Tableau, Google Data Studio, and attribution modeling tools.
Sunil has held analytics leadership roles at M.H. Alshaya, Times Internet, Expedia, Cognizant. He holds Master’s degrees in Computer Application and Business Administration and has multiple Google certifications.
Digital Commercial Director
Greg has 14+ years of experience in international technology B2B sales and specializes in creating scalable and predictable demand generation and sales processes and structures in IT organizations.
For more than 7 years, Greg has been building sales processes and strategies for a number of global companies within the GCC region.
Greg graduated with a BA in Business Management from the National Louis University in Chicago and has multiple Oracle, Salesforce, and specialized sales certifications.
Digital Commercial Director
Mario has more than 11 years of experience in Digital Sales and Marketing. He has an understanding of brand requirements and can help clients quickly formulate in-depth project needs. This ability to relate to business leaders enables him to forge professional relationships and help clients find the best solutions and teams to achieve their goals.
Mario earned his Bachelors in Business Marketing & Management from the Lebanese American University. Mario has multiple sales and digital marketing certificates from Google. Based in Dubai, Mario manages the sales for our MENA region.
Holger is among the first Google Analytics partners worldwide since early 2005. Holger is considered one of the leading experts on digital analytics and is a renowned trainer who can simplify complex ideas into real-world practical examples with actionable insights.
We Make Sense of Your Data.
We use data science, advanced analytics, and machine learning to extract actionable insights about your clients, prospects, and everything else for your business.
e-CENS is an internationally-recognized team of data scientists, analysts, technologists, and strategists. We have over 15 years of experience working with leading global brands in finance, travel and hospitality, publishing, and e-commerce. Our clients trust us to advise and manage their data to achieve competitive advantage and successful business outcomes.
We look forward to helping you unlock the power of your data.