We make sense of
your data.

We use data science, advanced analytics, and machine learning to extract actionable insights about your clients, prospects, and everything else for your business.

Our Team

bashar hafez

Bashar Hafez

Co-Founder and Managing Director

Bashar is a seasoned global technology executive with nearly 20 years of experience leading software, product development, and analytics organizations at Fortune 500 companies, regional and global brands.

Partnering with Feras and a group of seasoned consultants, Bashar built the e-CENS business from the ground up. In addition to leading the e-CENS Client Success team, Bashar works closely with Google, Tealium, and industry-leading technology partners to offer best-in-class data and optimization services.

Bashar has led e-CENS key client engagements with marquee clients including MBC, Emaar, OSN, Saudia Airlines, Jarir, and Publicis Groupe, among others. Bashar also launched the Smartpreneur program, a collaboration between the Dubai Chamber of Commerce and Smart Dubai Government. Bashar has an MBA from the London School of Business

sunil attri

Sunil Attri

Director of Analytics

Certified in analytics technologies and methodologies and media stack, Sunil has over 14 years of experience in analytics, customer insights, business intelligence, and conversion rate optimization in web and mobile for a range of industries, such as retail, healthcare, media, finance, transportation, and hospitality.

With a keen sense for how data informs marketing and commerce, Sunil is a subject matter expert in web and mobile app analytics, A/B testing, usability analysis, behavioral targeting, and tag management. His toolset expertise includes Adobe Analytics, Google Marketing Platform, Google Cloud Platform, Firebase, Localytics, TeaLeaf, ClickTale, Google Tag Manager, Adobe DTM, Tealium, Optimizely, Google Optimize 360, Hadoop, Hive, Tableau, Google Data Studio, and attribution modeling tools.

Sunil has held analytics leadership roles at M.H. Alshaya, Times Internet, Expedia, Cognizant. He holds Master’s degrees in Computer Application and Business  Administration and has multiple Google certifications.


Rohit Neema

Senior Architect, Engineering

Rohit has 10+ years of experience and specializes in defining reporting requirements and analytics implementation strategy to measure content consumption, video metrics and conversion.


Mario Saaiby

Digital Commercial Director

Mario has more than 11 years of experience in Digital Sales and Marketing. He has an understanding of brand requirements and can help clients quickly formulate in-depth project needs. This ability to relate to business leaders enables him to forge professional relationships and help clients find the best solutions and teams to achieve their goals.

Mario earned his Bachelors in Business Marketing & Management from the Lebanese American University. Mario has multiple sales and digital marketing certificates from Google. Based in Dubai, Mario manages the sales for our MENA region.

Holger Tempel

Partner and Europe Managing Partner

Holger is among the first Google Analytics partners worldwide since early 2005. Holger is considered one of the leading experts on digital analytics and is a renowned trainer who can simplify complex ideas into real-world practical examples with actionable insights.

jay jayaswal

Pankaj (Jay) Jayaswal

Digital Transformation Consultant, USA

Jay has a Global expertise in Digital Transformation (B2B, B2C), CRM, Digital Marketing and Business Analytics.  He has an MBA degree along with extensive experience covering product management, multi-channel marketing, business insights and data modeling.  A proven leader with a strong track record of business growth and team building for Fortune 500 companies.

Jay’s Industry experience consists of Financial Services, Retail, Restaurant, Travel, Pharmaceutical, Medical Device, and Industrial Automation.

tarun jain

Tarun Jain​

Senior Analytics Consultant

Tarun has rich experience in Digital analytics across multiple industries like Retail, Technology, Automotive and Pharma. He has provided global delivery support and consultation to clients across APAC, EMEA, US and Australia.

He has been instrumental in developing data aggregation from multiple sources and data modelling and is actively engaging clients on CDPs and DMPs. In his current role, he manages multiple projects that require the execution of innovating ideas in Digital Analytics Domain.

Furthermore, he is responsible for providing insights to the key stakeholders in business and assisting them in more data driven approach in decision making than rather than being intuitive.

Nagendra Yadav

Nagendra Yadav​

Analytics Manager

Digital Analytics and transformation leading consultant with 12 years of expertise, responsible for designing architect structure & solutions, resolving the client’s business problem and improving the analytics architecture.

Responsible for strategizing, planning, developing and operating digital analytics initiatives. Developing a road-map based potential solution for top clients as per business requirement & futuristic need.

Working with clients to build extensive data ecosystems and streamlining those data to drive analytics based business decisions.

Our Origin

We Make Sense of Your Data.

We use data science, advanced analytics, and machine learning to extract actionable insights about your clients, prospects, and everything else for your business.

e-CENS is an internationally-recognized team of data scientists, analysts, technologists, and strategists. We have over 15 years of experience working with leading global brands in finance, travel and hospitality, publishing, and e-commerce. Our clients trust us to advise and manage their data to achieve competitive advantage and successful business outcomes. 

We look forward to helping you unlock the power of your data.

Our Partnership

We partner with 100+ clients around the globe

emirates skyCargo
addres hotels
emirates delivers
emirates aviation
emirates NBD
al Arabia
bank al Etihad
Dubai store
jarir bookstore
el Grocer