About Us

The e-CENS Story

e-CENS is an internationally recognized team of data scientists, analysts, technologists, and strategists. We have over 15 years of experience working with leading companies in finance, travel and hospitality, publishing, and e-commerce. Our clients trust us to advise and manage their data to achieve successful business outcomes. We look forward to helping you unlock the power of your data. 

e-CENS operated in the region since 2013 as E-Nor before rebranding the MENA operation to e-CENS in 2019.

Why e-CENS?

Because we make sense of your data. 

“e” = the evolution of data sources, marketing analytics and martech. 

CENS = derived from the word “census.” 

Literally meaning “Collection of data from a whole population rather than just a sample.” 

We use data science, advanced analysis and machine learning to bring you the rewards you can get from big data insights about your clients, prospects and customers – the populations that are central to your business.

CENS is pronounced sense.

Experienced Marketing Analytics Leadership

Feras Ahlou

Co-Founder and Chairman of the Board

Feras is an industry veteran and an analytics thought leader. After establishing and growing a global analytics consulting firm, E-Nor, in the heart of Silicon Valley, Feras co-founded the Dubai-based company in 2013 to meet the needs of the MENA client base. Feras led his company to become a Google Marketing Platform certified partner and a Google Analytics 360 reseller. Feras is a widely sought after speaker and is a co-author of Google Analytics Breakthrough: From Zero to Business Impact

Bashar Hafez

Co-Founder and Managing Director

Bashar is a seasoned global technology executive with nearly 20 years of experience leading software, product development, and analytics at Fortune 500 companies, regional and global brands.

Partnering with Feras and a group of seasoned consultants, Bashar built the e-CENS business from the ground up. In addition to leading e-CENS client success operation, Bashar works closely with Google, Tealium, and industry-leading technology partners to offer best-in-class data and optimization services.  Bashar has led e-CENS key client engagements with marquee clients including MBC, Emaar, OSN, Saudia Airlines, Jarir, and Publics Groupe, among others. Bashar also launched the Smartpreneur program, a collaboration between Dubai Chamber of Commerce and Smart Dubai Government. Bashar has an MBA from the London School of Business.

Sunil Attri

Director of Analytics

Certified in analytics technologies and methodologies and media stack, Sunil has over 14 years of experience in analytics, customer insights, business intelligence, and conversion rate optimization in web and mobile for a range of industries, such as retail, healthcare, media, finance, transportation, and hospitality.

With a keen sense for how data informs marketing and commerce, Sunil is a subject matter expert in web and mobile app analytics, A/B testing, usability analysis, behavioral targeting, and tag management. His toolset expertise includes Adobe Analytics, Google Marketing Platform, Google Cloud Platform, Firebase, Localytics, TeaLeaf, ClickTale, Google Tag Manager, Adobe DTM, Tealium, Optimizely, Google Optimize 360, Hadoop, Hive, Tableau, Google Data Studio, and attribution modeling tools.

Sunil has held analytics leadership roles at M.H. Alshaya, Times Internet, Expedia, Cognizant. He holds Master’s degrees in Computer Application and Business  Administration and has multiple Google certifications.

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ABOUT e-CENS

 

e-CENS’ team has over 15 years of experience working with leading companies in finance, travel and hospitality, publishing, and e-commerce. Our clients trust us to advise and manage their data to achieve successful business outcomes.