Mr Mandoob, a leading provider of on-demand delivery services through their innovative “Anything, Anywhere, Anytime” app, partnered with e-CENS, a data consultancy firm, and Adjust, a mobile measurement platform (MMP), to address critical issues impacting their mobile app performance.
The Challenge:
Mr Mandoob faced several challenges hindering user experience and marketing campaign optimization:
- Broken Deep Links: Users weren’t directed to the intended app page, leading to frustration and reduced conversions.
- Inadequate Fraud Prevention: The app lacked robust measures against fraudulent activities, potentially impacting revenue and data integrity.
- Misconfigured Events: Essential in-app events weren’t tracked properly, hindering campaign analysis and optimization.
- SKAN and Partner Setup: Incorrect configuration led to inaccurate attribution of app installs and conversions, obscuring campaign performance insights.
Solution:
e-CENS, in collaboration with Adjust, implemented a multi-pronged approach:
- Comprehensive Technical Audit: A thorough analysis identified all critical issues affecting app performance.
- Collaborative Approach: e-CENS worked closely with Mr Mandoob’s technical and business teams to understand needs, gather requirements, and implement solutions.
- Solution Implementation: A detailed document outlining fixes included:
- Deep Link Implementation: Fixed and tested deep links for smooth user navigation.
- Fraud Prevention: Enabled and configured advanced fraud detection tools within Adjust.
- Event Configuration: Redefined and properly configured key event tracking.
- SKAN and Partner Setup: Designed and implemented a conversion value schema capturing crucial user engagement metrics. Adjusted conversion value update timing to maximize information within SKAN limitations.
- Training and Handover: Provided comprehensive training to Mr Mandoob’s marketing team on effectively utilizing the Adjust platform.
Results:
The implemented solutions empowered Mr Mandoob to:
- Launch targeted campaigns efficiently.
- Measure campaign performance accurately and make data-driven decisions.
- Minimize ad fraud risks, saving costs and improving ROI.
Is your app facing similar challenges? Contact e-CENS today to learn how we can help you optimize your mobile app and marketing efforts for success!
