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Tag Management and Server-Side Tagging

Service

Future-proof your Marketing Analytics.

Secure your insights while keeping compliance in check

Third-party cookies are going away – you need server-side tag management.

What is tag management?

Unless you’re manually placing your tracking pixels on your website, you’re likely already using a tag management solution. Some popular examples are Google Tag Management, Adobe Experience Platform, and Tealium iQ. Tag management consolidates the pixels that matter to your business and passes important data to your platforms.

We are vendor-agnostic and can work with any tag management tools you are using.

Server Side vs. Client Side Tagging

With client-side tagging, a tag container lives directly on your website and communicates directly with 3rd party websites like Facebook or Google.

Server-side tagging moves your advertising and measurement tags from your website into a secure server container.

Tracking cookies from the server-side prolongs their lifetime and ensures data security — not to mention improves your website’s performance overall.

Avoid losing important data and keeping all the advantages of your marketing analytics.

If you’re not ready for server-side tagging, don’t worry. We can support you with client-side implementations as well.

client side vs server side Server-Side Tagging
Image from GTM Support Docs

Server-side tagging with e-CENS

e-CENS’s server-side tagging implementation ensures reliable data without compliance risks.

Google phases-out third-party cookies

With the elimination of third-party data tracking by Google Chrome, personalization once again becomes a challenge.

Adding onto the third-party cookie phase-out is Google’s decision not to introduce alternate tracking identifiers – creating a real problem for advertisers and marketers when it comes to audience segmentation and targeting. 

Still, this doesn’t mean quality customer experience management is out of reach.

Server-side tagging bridges the gap

Server-side tagging moves your advertising and measurement tags from your website into a secure server container.

Instead of going through a browser, tracking cookies from server-side prolongs their lifetime and ensures data security – not to mention improves your website’s performance overall. 

Avoid losing important data and keep all the advantages of your marketing analytics in 2023 and onwards.

Pros of Server-Side Tagging

- Data ownership is in your hands;
-Extended cookie expiration window;
-More compliant with privacy regulations;
-Improved browser performance

Cons of Server-Side Tagging

- Storage costs;
-Fairly technical to implement;
-Not compatible with all tag vendors
Get In Touch

What e-CENS clients say

Industries We Serve​

publishing
Airlines
banking
Banking
ecommerce
eCommerce
educational
Education
governments Server-Side Tagging
Goverments
hospitality Server-Side Tagging
Hospitality
publishing Server-Side Tagging
Publishing
subscription based industries Server-Side Tagging
Subscription-based industries
telecoms Server-Side Tagging
Telecoms
tourism boards
Tourism boards

Ready to get your marketing analytics ready for a cookieless world?

Contact us for more information and to discuss adding server side tagging to future-proof your marketing

Server-Side Tagging Benefits

Frequently Asked Questions

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