Digital Transformation
Service
Why digital transformation?
Digital transformation is intentional change directed at the goal of advancing your organization’s digital maturity: enhanced customer experience, measurement, and improved media efficiency & effectiveness
Change for change’s sake is rarely purposeful. It must be directed to make it transformational toward a desired end goal.
The thoughtful assessment, discovery, design, and execution that go into a robust digital transformation initiative are crucial components that make change truly transformative.
Digital maturity as and end goal
Every year, the digital landscape grows more complex. In 2023, the team at chiefmartech.com lists the number of MarTech platforms at over 11,000.
The temptation is to think that more marketing technology equals increased digital maturity, but experience dictates that is rarely the case.
Digital transformation directed toward digital maturity creates a synergy of more centralized, coordinated, and integrated data, technology, processes, and people areas of your business. The transformation and maturity comes from having increased capabilities to deliver personalized and seamless customer experiences and a more advanced capacity to activate media, target audiences, measure the impact of marketing and advertising, and optimize around your business objectives.
Why is digital maturity the goal? Companies that achieve more connected, data-centric, and data-driven marketing realize double-digit improvements in both media efficiency and media effectiveness. That translates into increased sales or a qualified lead pipeline at a lower cost per acquisition.
Our approach to digital transformation consulting
When you work with e-CENS on a Digital Transformation initiative, our expert team will:
- Start with a current state assessment to help your stakeholders understand exactly where you stand today
- Recommend a robust, achievable transformation strategy aligned to your business objectives
- Design a Digital Transformation Guide Book with concrete, tactical, executable digital maturity projects
- Work with your teams as a trusted advisor to execute and refine your digital transformation initiatives
Digital Maturity Assessment
Scope
1 Brand/Line of Business
What’s included
Stakeholder Survey
2 x 90-minute Group Interviews
Data Infrastructure Assessment
Tech Infrastructure Assessment
Process Assessment
Skills Matrix Assessment
Current State Scorecard
Engagement Duration
4 Weeks
Transformation Strategy
Scope
Enterprise
What’s included
Everything from Assessment Pkg
12 x Individual Interviews
Digital Maturity Framework
Full Infrastructure Assessment
Current State Scorecard
Transformation Strategy
Transformation Guide Book
Engagement Duration
12 weeks
Transformation Guide Book
Scope
Enterprise
What’s included
Everything from Strategy Pkg
Ongoing Strategic Consulting
Measurement Framework Support
Taxonomy & DQM
1st Party Data Strategy
Audience Segmentation Strategy
1 x Tech Maturity Project/Quarter
Engagement Duration
6-12 months
What e-CENS clients say
e-CENS was able to meet my requirements in a way that I could understand it.
Industries We Serve
What Should You Expect from e-CENS Digital Transformation Engagement?
Recommend
Through a rigorous collaborative discovery process we uncover and create a set of consensus business requirements and a strategic framework for where your organization wants to go in terms of transformation and digital maturity.
The strategic recommendations are the building block for the Digital Transformaton Guide Book, which provides the tactical level detailed projects and deliverables that help you execute your transformation initiative.
Design
Let our team of senior consultants design a Transformation Guide Book for your organization that lays out the projects, investments, deliverables, and process changes that support your transformation goals.
Successful transformation initiatives represent intentional change with specific objectives in mind. All change is disruptive, but change for its own sake is rarely good for an organization. Committed change aligned to expected outcomes that stakeholders have agree upon ahead of time supports growth, efficiency, profitability, and success.
Execute
Once its time to execute, we’ll be here as your partner throughout the process of implementing technical changes, process changes, training & upskilling your teams, vendor selection, and measuring and refining based on what you learn along the way.
After you complete the digital transformation process with e-CENS as your partner, you will have a clear picture of where you stand today, where you want to get to tomorrow, and the strategic and technical detail to get you there:
- Currrent State Assessment
- Digital Transformation Strategy
- Digial Transformation Guide Book
Tool-Agnostic Digital Transformation
Unlock Transformational Digital Maturity with e-CENS!
At e-CENS, we empower your digital transformation without forcing specific technology. Seamlessly integrating with your existing infrastructure, we cater to various tools, adapting effortlessly to your needs.
Tailored Solutions:
Choose between comprehensive bundled technology or a flexible MACH architecture. We provide strategic guidance for informed decisions, elevating your digital maturity with enhanced customer experiences and optimized media efficiency.
The Synergy of Transformation:
Our robust initiatives centralize and integrate your data, technology, processes, and people, fueling powerful synergy across your business areas.
Data-Centric and Result-Driven:
Foster data-driven marketing with personalized customer experiences, precise audience targeting, and impact measurement.
Unleash Potential:
Digital maturity leads to double-digit improvements in media efficiency, driving increased sales and reduced acquisition costs.
Partner with e-CENS for transformative growth. Embrace digital maturity for unparalleled business success. Contact us now for strategic guidance and seamless execution!
Looking for “golden nugget” insights into your current level of digital maturity?
Want to make more effective use of your technology stack?
Benefits of Digital Maturity
- Deliver more seamless customer experiences
- More effective 1st party data strategies
- Increase impact for audience targeting & media measurement
Frequently Asked Questions
Digital Transformation is the strategic process of leveraging technology to fundamentally change the way a business operates and delivers value. It’s not just about adopting new tools; it’s about a holistic transformation that impacts everything from processes and culture to customer experiences.
Regardless of your industry or company size, Digital Transformation offers significant advantages:
- Enhanced agility and innovation: Adapt to changing market conditions and seize new opportunities with increased speed and flexibility.
- Improved customer experiences: Create personalized and engaging experiences across all touchpoints, fostering customer loyalty.
- Increased operational efficiency: Streamline processes and workflows to optimize resources and reduce costs.
- Boosted data-driven decision making: Leverage data insights to make informed choices that drive business growth.
Customer experience is at the heart of digital transformation. By embracing digital tools and strategies, you can:
- Personalize customer interactions: Tailor content, recommendations, and marketing messages based on individual customer preferences.
- Offer omnichannel experiences: Ensure a seamless customer journey across all channels, from website to mobile app to in-store interactions.
- Enhance customer service: Utilize chatbots, self-service portals, and other digital tools to provide 24/7 support and faster resolutions.
Several factors are driving the digital transformation movement, including:
- Evolving customer expectations: Customers today demand personalized, convenient, and digital-first experiences.
- Technological advancements: New technologies like artificial intelligence, cloud computing, and big data analytics are unlocking new possibilities.
- Increased competition: Businesses need to leverage technology to differentiate themselves and stay ahead of the curve.
