Are you dreading the imminent discontinuation of Universal Analytics? Want to learn the benefits of Google Analytics 4? Then download our comprehensive “UA vs. Google
Any switch between analytics tools is a long, labor-intensive process that typically takes several months to complete fully. And this particular migration from UA to GA4 comes with its own set of challenges.
Table of Contents What GA4’s Engagement Rate is Telling You Your engagement rate is one of the most important things to track when it comes
This is the second piece in our GA4 Migration Checklist series, focusing on key aspects of the recommended Google Analytics implementation checklist. See our previous
In March, Google confirmed what experts in the web analytics space have been anticipating for some time now: Universal Analytics will be fully decommissioned by
