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GA4 Migration Checklist

GA4 Migration Checklist

In our GA4 Migration Checklist, we’ll take you through the essentials of a quality Google Analytics 4 (GA4) implementation.

Table of Contents

Optimize your workflow.

Many users – and sometimes agencies, too – think that, for a successful migration they can just use the Setup Assistant, or simply integrate a new tracking code and consider the job done.

This goes to show how often the complexity of a migration on this scale is underestimated.

We’ll cover what to audit in your current analytics setup, the key elements of a measurement plan, and the order in which every migration step should take place – to ensure your project goes through without a hitch.

Chart out a well-structured path to Google Analytics 4 – plan your implementation with e-CENS.

e-CENS: Making GA4 Migration Easy

Our team of internationally-recognized data scientists, analysts, technologists, and strategists is here to help you.

We have over 15 years of experience working with leading global brands in finance, travel and hospitality, publishing, and e-Commerce.

Our team has helped many of our clients migrate to GA4 already, and our consultants are also experienced GA4 trainers.

To learn more about how to approach the challenge of migrating to GA4, get in touch with us at e-CENS.

Learn more about GA4 Migration

Holger Tempel

Holger Tempel

Holger is among the first Google Analytics partners worldwide since early 2005. Holger is considered one of the leading experts on digital analytics and is a renowned trainer who can simplify complex ideas into real-world practical examples with actionable insights.

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