UA vs. GA4: Campaign Tracking

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UA vs. GA4: Campaign Tracking

We’ve all come to rely on Universal Analytics for tracking the performance of our marketing campaigns. With the switch to Google Analytics 4, how has campaign tracking changed?

A side-by-side comparison reveals that GA4’s scope is greater than UA’s, even though its offer of reports is limited:

UA vs. GA4 campaign tracking

So, what does GA4’s campaign tracking deliver, and what does the addition of new campaign parameters and dimensions mean for your marketing analytics?

Watch our new video to learn more:

Check out the video series

Want to make sure you know what to expect from Google Analytics 4? Check out our previous videos in this series:

Learn more about GA4 migration with our new eBook​

Optimize your workflow. In our GA4 Migration Checklist, we’ll take you through the essentials of a quality Google Analytics 4 (GA4) implementation.

Further reading​

Holger Tempel

Holger Tempel

Holger is among the first Google Analytics partners worldwide since early 2005. Holger is considered one of the leading experts on digital analytics and is a renowned trainer who can simplify complex ideas into real-world practical examples with actionable insights.

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