UA vs. GA4: Campaign Tracking

We’ve all come to rely on Universal Analytics for tracking the performance of our marketing campaigns. With the switch to Google Analytics 4, how has campaign tracking changed?

A side-by-side comparison reveals that GA4’s scope is greater than UA’s, even though its offer of reports is limited:

So, what does GA4’s campaign tracking deliver, and what does the addition of new campaign parameters and dimensions mean for your marketing analytics?

Watch our new video to learn more:

Check out the video series

Want to make sure you know what to expect from Google Analytics 4? Check out our previous videos in this series:

• UA vs. GA4: Report Landscape
• UA vs. GA4: User Metrics
• Migrating to GA4