Table of Contents
UA vs. GA4: Campaign Tracking
We’ve all come to rely on Universal Analytics for tracking the performance of our marketing campaigns. With the switch to Google Analytics 4, how has campaign tracking changed?
A side-by-side comparison reveals that GA4’s scope is greater than UA’s, even though its offer of reports is limited:
So, what does GA4’s campaign tracking deliver, and what does the addition of new campaign parameters and dimensions mean for your marketing analytics?
Watch our new video to learn more:
https://www.youtube.com/watch?v=EnlRyq2u2P8
Check out the video series
Want to make sure you know what to expect from Google Analytics 4? Check out our previous videos in this series:
Learn more about GA4 migration with our new eBook
Optimize your workflow. In our GA4 Migration Checklist, we’ll take you through the essentials of a quality Google Analytics 4 (GA4) implementation.