Google Tag Manager vs Google Analytics – What are the Differences?

Google Tag Manager and Google Analytics are two of the most popular free tools digital marketers and website owners use today.  However, there is often confusion about the difference between the two tools and when to use each one.  In this comprehensive guide, we will compare Google Tag Manager vs Google Analytics side-by-side to show […]

Mobile Analytics | eBook

Mobile Analytics Ebook

Mobile App Analytics provide vital feedback on Apps, whether in development or production. Download the Mobile Analytics eBook for a comprehensive overview on their most crucial benefit in today’s market economy: instant insight into your App’s performance. Get the most out of Mobile Analytics Ever since the use of Mobile phones first surpassed computers back […]

Universal Analytics vs. Google Analytics 4 | eBook

UA vs. Google Analytics 4 eBook

Are you dreading the imminent discontinuation of Universal Analytics? Want to learn the benefits of Google Analytics 4? Then download our comprehensive “UA vs. Google Analytics 4” eBook. Table of Contents Get the most out of Google Analytics 4 To make sure the data you’re collecting remains valid, reliable, and actionable during this transitional period, […]

GA4 Migration Checklist

GA4 Migration Checklist

Any switch between analytics tools is a long, labor-intensive process that typically takes several months to complete fully. And this particular migration from UA to GA4 comes with its own set of challenges.

UA vs. GA4: What are the differences in Engagement Rate

Table of Contents What GA4’s Engagement Rate is Telling You Your engagement rate is one of the most important things to track when it comes to your business. After all, the engagement rate will tell you almost everything you need to know about your users’ interests and behavior: what they’re looking for, what causes them […]

Understanding GA4: Interaction Hits vs. Event Hits

Table of Contents What defines an Interaction Hit versus an Event Hit? This might seem like a simple question – but it is vitally important when it comes to separating Google Analytics 4’s event-based data model from Universal Analytics’. Behind GA4’s Event-Based Data Model Universal Analytics (UA) recognizes seven separate hit types, i.e., types of […]

Google Analytics Implementation Checklist – Everything You Need to Know

google analytics implementation checklist strategy

Table of Contents Introduction After successfully completing the audit of your Universal Analytics setup, you are ready to take your migration project to the next level A top-to-bottom strategy should be the next step on your Google Analytics implementation checklist. This strategy will be different for each organization – there is no one-size-fits-all solution to […]

UA vs. GA4: Campaign Tracking

UA (Universal Analytics) and GA4 (Google Analytics 4) are two versions of Google Analytics that differ in their approach to tracking user behavior across websites and applications. While UA uses cookies to track user activity, GA4 uses an event-based model that captures user interactions as events. In terms of campaign tracking, UA uses parameters such […]