As the number of digital shoppers rises, so too do the types of devices they use to browse and purchase. These different devices represent equally valuable points of access. It is not a trivial analytics challenge to deal with all these data streams and keep track of your unique users. If you’re a multi-platform enterprise, […]
In March, Google confirmed what experts in the web analytics space have been anticipating for some time now: Universal Analytics will be fully decommissioned by October 2023. After several years in beta, its successor, Google Analytics 4, will become the new default Google Analytics property. While it may feel like a race against time to […]
Tackling the switch from UA to GA4 becomes easier with expert guidance. Here’s where you can start.
In this video, we take a look at the Report Landscape in GA4 and UA.
Looking to learn more about Google Analytics 4 vs Universal Analytics? e-CENS’ Holger Tempel shares his insights.
Clear winner or work in progress? e-CENS rates GA4’s offering against Universal Analytics.