Mobile Analytics | eBook

Mobile Analytics Ebook

Mobile App Analytics provide vital feedback on Apps, whether in development or production. Download the Mobile Analytics eBook for a comprehensive overview on their most crucial benefit in today’s market economy: instant insight into your App’s performance. Get the most out of Mobile Analytics Ever since the use of Mobile phones first surpassed computers back […]

Universal Analytics vs. Google Analytics 4 | eBook

UA vs. Google Analytics 4 eBook

Are you dreading the imminent discontinuation of Universal Analytics? Want to learn the benefits of Google Analytics 4? Then download our comprehensive “UA vs. Google Analytics 4” eBook. Table of Contents Get the most out of Google Analytics 4 To make sure the data you’re collecting remains valid, reliable, and actionable during this transitional period, […]

GA4 Migration Checklist

GA4 Migration Checklist

Any switch between analytics tools is a long, labor-intensive process that typically takes several months to complete fully. And this particular migration from UA to GA4 comes with its own set of challenges.

UA vs. GA4: What GA4’s Engagement Rate is Telling You

GA4-engagement-rate

Table of Contents What GA4’s Engagement Rate is Telling You Your engagement rate is one of the most important things to track when it comes to your business.  After all, the engagement rate will tell you almost everything you need to know about your users’ interests and behavior: what they’re looking for, what causes them […]

Clearing It Up: Google Analytics vs. Firebase

google analytics vs. firebase

Google Analytics 4 (GA4) has an interesting heritage — leading to GA4 being the first Google Analytics solution that supports both Web and Mobile Analytics.  So what does GA4’s arrival as Google’s new default analytics property mean for Firebase users? Can GA4 now fully replace Google Analytics for Firebase, or should they be used in […]

The Anatomy of a Hit: Behind GA4’s Event-Based Data Model

ga4 event-based data model

Table of Contents What defines an Interaction Hit versus an Event Hit? This might seem like a simple question – but it is vitally important when it comes to separating Google Analytics 4’s event-based data model from Universal Analytics’. Behind GA4’s Event-Based Data Model Universal Analytics (UA) recognizes seven separate hit types, i.e., types of […]

Google Analytics Implementation Checklist – Strategy Dos and Don’ts

google analytics implementation checklist strategy

This is the second piece in our GA4 Migration Checklist series, focusing on key aspects of the recommended Google Analytics implementation checklist. See our previous post to learn more about the essential steps of Phase 1 of GA4 implementation: auditing your UA setup and thorough implementation planning. Want an overview of the entire process? Download […]

UA vs. GA4: Campaign Tracking

universal analytics 360 is going away in 2024 - start migrating to ga4 now to preserve your data

Table of Contents UA vs. GA4: Campaign Tracking We’ve all come to rely on Universal Analytics for tracking the performance of our marketing campaigns. With the switch to Google Analytics 4, how has campaign tracking changed? A side-by-side comparison reveals that GA4’s scope is greater than UA’s, even though its offer of reports is limited: […]

Universal Analytics vs. Google Analytics 4: User Metrics

ga4 user metrics

As the number of digital shoppers rises, so too do the types of devices they use to browse and purchase. These different devices represent equally valuable points of access. It is not a trivial analytics challenge to deal with all these data streams and keep track of your unique users. If you’re a multi-platform enterprise, […]