In the newest addition to our explanation of the differences between Universal Analytics and Google Analytics 4, we take a look at the two platforms’ Report Landscape.
UA vs. GA4: Report Landscape
Just by looking at the Navigation bar, users will notice some major differences between UA and GA4:
- In Universal Analytics, Reports are divided into 5 clearly structured sections
- Realtime
- Audience
- Acquisition
- Behavior
- Conversions
- In Google Analytics 4, Reports are divided into 4 subsections
- Snapshot
- Realtime
- Lifecycle
- User
What’s also new in GA4 is the further granulation of subsections Lifecycle and User. These subsections provide the user with data on engagement, monetization, audience demographics, and more.
For an in-depth overview of all GA4’s Report capabilities, see e-CENS’ Holger Tempel’s explainer:
