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What defines an Interaction Hit versus an Event Hit?
This might seem like a simple question – but it is vitally important when it comes to separating Google Analytics 4’s event-based data model from Universal Analytics’.
Behind GA4’s Event-Based Data Model
Universal Analytics (UA) recognizes seven separate hit types, i.e., types of trackable user interaction:
- Page view
- Event
- Social
- e-Commerce
- User timing
- Exception
- App/Screen view
In UA, an Event represents a type of hit; in GA4, however, all hits are Events. This means that GA4’s event-based data model is fundamentally different: this goes far beyond adjustments in nomenclature.
Check out the major differences between GA4 vs GAU in our in depth comparison article.
For insights into the fundamental differences between hits in GA4 and Universal Analytics and to learn about the anatomy of a GA4 event in more detail, watch Holger Tempel’s latest video: https://www.youtube.com/watch?v=r-b0nhdsKnI
Youtube Video
For insights into the real differences between hits in GA4 and Universal Analytics, and to learn about the anatomy of a GA4 event in more detail, watch Holger Tempel’s latest video:
Learn more about GA4 migration with our new eBook
Optimize your workflow. In our GA4 Migration Checklist, we’ll take you through the essentials of a quality Google Analytics 4 (GA4) implementation.
GA 4 Further Reading Materials by e-Cens:
- GA4 Migration Checklist
- GA4 Migration Checklist Auditing and Planning
- Google Analytics Implementation Checklist Strategy Dos and Dont’s
- From Urchin to GA4: A History of Google Analytics
- UA vs. GA4: What GA4’s Engagement Rate is Telling You
- UA vs. GA4: Campaign Tracking
- UA vs. GA4: Report Landscape
Our data consultants are here to help you build the right data analytics framework for your needs: contact E-cens today to learn more.