Welcome to e-CENS

Evolving as e-CENS Taking stock, reflecting on the past, considering the future. We’ve been doing a lot of thinking over the last few months. We

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Keep Calm and Focus on Your Customer

Let’s start today’s post with some numbers. Any idea what the following percentages might represent? 71% 5% 57% 21% Save your response, we’ll get back to this later. Over the last few weeks, E-Nor clients have been contacting me about ITP 2.1. What…

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Data-Driven Marketing Revisited

Creating and executing a data-driven marketing program is an easy concept to agree with. Who would disagree? How could anyone disagree? This is what we’ve been reading about, hearing and believing for years. We all know that if we can successfully use data to…

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