Google Analytics Tracking and GDPR – Do You Need Consent?

Google Analytics Tracking and GDPR – Do You Need Consent?

Google Analytics – The Most Popular Web Analytics Toolset Most organizations are now tapping into Google Analytics analytics’s power to track and improve their business goals. However, the explosion of web analytics is associated with a host of legalization. In this article, we will look at the General Data Protection Regulation (GDPR), and how your […]

Enhanced Google Analytics Tracking for Video Publishers

Is your investment in video generating ad revenue, decreasing support costs, or providing an engaging end-user experience overall? Regardless of the vertical, you’re working in, it’s important to track video engagement as accurately and descriptively as possible. For a publisher, a technical support provider, or an educational destination that offers a multitude of video content, […]

Migration from Adobe Analytics to Google Analytics 360

Transitioning web analytics platforms is a significant endeavor for any organization. This post assumes you are contemplating or perhaps have already made the decision to transition from Adobe Analytics to Analytics 360 (Google Analytics Premium). With a web analytics transition, the technical aspects are crucial to get right. However, that is not the only key transition […]



e-CENS’ team has over 15 years of experience working with leading companies in finance, travel and hospitality, publishing, and e-commerce. Our clients trust us to advise and manage their data to achieve successful business outcomes.