Choose another country or region to see content specific to your location.
As the digital sphere evolves, so do the demographics, with Gen Z and millennials shining as an increasingly prominent consumer group. Recognizing their preferences and
MoEngage, the industry-leading insights-led Customer Engagement Platform, has announced a strategic partnership with the data insight delivery company e-CENS to lead enterprise growth in MEA.
Universal Analytics vs. GA4: A reminder To recap, Universal Analytics was designed to support web analytics. While a workaround (using Firebase) was implemented to combine web
Marketing teams are asking: ”how is GA4 different from Universal Analytics? Google Analytics is used by more than 60% of sites to measure and analyze
Understanding the importance of CDP in Customer Segmentation Customer segmentation is a crucial area of innovation by companies committed to staying ahead of the competition.
The Customer Data Platform (CDP) solves the problems of disconnected and siloed customer data. It empowers you to identify, and offer the appropriate engagement to,
Welcome back to the third installment of my blog series on Requirements Gathering. In this post, I’ll be diving into a method that builds upon the Grammarian’s Approach from the first in the series. Using the Customer Journey to Gather Requirements…
Welcome back! In the first installment of this series on developing requirements for digital and marketing analytics data collection – “A Grammarian’s Guide to Digital Analytics Requirements Gathering” – I covered a common approach:…
In this blog series, I’ll be breaking down some common and uncommon methods for measuring business requirements. Inspired by a session I attended at the
