Universal Analytics vs. Google Analytics 4 | eBook
Are you dreading the imminent discontinuation of Universal Analytics? Want to learn the benefits of Google Analytics 4? Then download our comprehensive “UA vs. Google
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Are you dreading the imminent discontinuation of Universal Analytics? Want to learn the benefits of Google Analytics 4? Then download our comprehensive “UA vs. Google
Any switch between analytics tools is a long, labor-intensive process that typically takes several months to complete fully. And this particular migration from UA to GA4 comes with its own set of challenges.
Measuring your customer success metrics is one of the best ways to get a sense of how well your business is performing. Customer success is
Google Analytics 4 (GA4) has an interesting heritage — leading to GA4 being the first Google Analytics solution that supports both Web and Mobile Analytics.
“Most businesses are data rich, but information poor.” Avinash Kaushik, author of Web Analytics 2.0 What are the key e-Commerce metrics you should be measuring?
What is Digital Analytics? Digital Analytics describes a wide ecosystem that utilizes qualitative and quantitative data from both your own business and that of your
Clear winner or work in progress? e-CENS rates GA4’s offering against Universal Analytics.
Universal Analytics vs. GA4: A reminder To recap, Universal Analytics was designed to support web analytics. While a workaround (using Firebase) was implemented to combine web
Marketing teams are asking: ”how is GA4 different from Universal Analytics? Google Analytics is used by more than 60% of sites to measure and analyze
Understanding the importance of CDP in Customer Segmentation Customer segmentation is a crucial area of innovation by companies committed to staying ahead of the competition.