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Universal Analytics vs. GA4: A reminder To recap, Universal Analytics was designed to support web analytics. While a workaround (using Firebase) was implemented to combine web
Marketing teams are asking: ”how is GA4 different from Universal Analytics? Google Analytics is used by more than 60% of sites to measure and analyze
Google Analytics – The Most Popular Web Analytics Toolset Most organizations are now tapping into Google Analytics analytics’s power to track and improve their business
Welcome back to the third installment of my blog series on Requirements Gathering. In this post, I’ll be diving into a method that builds upon the Grammarian’s Approach from the first in the series. Using the Customer Journey to Gather Requirements…
Welcome back! In the first installment of this series on developing requirements for digital and marketing analytics data collection – “A Grammarian’s Guide to Digital Analytics Requirements Gathering” – I covered a common approach:…
In this blog series, I’ll be breaking down some common and uncommon methods for measuring business requirements. Inspired by a session I attended at the
