The Data Confidence Gap
MyZoi needed to aggressively increase product awareness for services like EWA and M2M to reduce the costly operational burden of cash withdrawals. However, leadership was paralyzed: they couldn’t confidently launch large-scale campaigns because they lacked trust in their own data. They had no systematic way to verify if their MoEngage tracking data accurately matched their backend financial records.
The Verification and Logic Refinement
- The Data Verification Protocol: We ran exhaustive, detailed validation exercises to compare MoEngage front-end data directly with MyZoi’s backend systems, hunting down and remediating every single tracking discrepancy.
- The Executable Journey Framework: We translated complex, high-level client briefs into flawless, product-specific automated campaign flows for CBFT, card transactions, and mobile recharges.
+160% Adoption Rate in CBFT
With absolute confidence restored in their data pipeline, MyZoi launched the validated campaigns. CBFT adoption skyrocketed by 160%, Mobile Recharge adoption grew by 23%, and dormant user conversion hit 40%—successfully driving users toward high-margin digital products and away from costly withdrawals.
Do you trust your campaign data? Click here to have e-CENS validate your tracking architecture against your backend systems.
