Optimizing Marketing Operations to Drive a 16% Welcome Journey Conversion Rate
The Cost of Hidden Inefficiencies GMG’s marketing operations were suffering from systemic, hidden inefficiencies that were severely dragging down overall ROI. Gaps in their core event tracking meant their segmentation models were flawed. As a result, dynamic product recommendations were failing to fire correctly, leaving high-intent buyers stranded and abandoning carts without automated follow-up. The […]