SERVICE • WEB INTELLIGENCE

Can You Trust Last Month's GA4 Revenue?

Most teams run analytics in-house with stretched analysts, or hand it to big agencies that bill hours. We sit in the middle: we audit what you are actually tracking, fix the share that is broken, and ship one decision-ready dashboard. You stop debating numbers and start lifting conversion.

Trusted across the region
+196%
Revenue Uplift
Alsaif Gallery
+160%
Adoption Rate
MyZoi
35%
Conversion Rates
Bayut & Dubizzle
100%
Data Integrity
Egypt Air
CAPABILITIES

From Sessions to Decisions in One Click

Three capabilities, one accountable team. GA4, GTM, BigQuery, and Looker Studio done right.

📡

Capture

Complete, clean data

Every key journey defined in a tracking plan, implemented via GTM and validated in DebugView. Consent Mode v2 enforced, first-party context restored, and raw events streaming to BigQuery before retention expires.

  • Event schema + naming conventions that read like a story
  • Staging → production QA with ObservePoint checks
  • Warehouse export via BigQuery or Snowflake
Explore Capture
🎯

Attribute

True source of revenue

Attribution that survives ad blockers, ITP, and cross-domain journeys. We tie UTM → session → user → revenue so you can answer "which campaign paid?" in under 2 clicks.

  • Channel, audience, and creative truth, not last-click theater
  • Cross-domain and paid-gateway exclusions fixed
  • Looker Studio model your CMO can filter without help
Test attribution
⚡

Activate

Decisions that move KPIs

Dashboards per function: execs get profitability and projections, marketers get campaign truth, plus audiences to Ads and your CEP. Decisions leave the dashboard.

  • Looker Studio → board-ready dashboards
  • BigQuery → GA4 → Ads audience pipeline
  • Training until your team owns it
See dashboards
The engagement

What working with e-CENS looks like

A clean GA4 foundation delivered in four moves, tested before it ships. You keep the keys: naming, schema, dashboards.

Stakeholder interviews + IT deep-dive. We map every touchpoint and surface the leaks: double-counted conversions, inflated referral, and default 2-month retention still on. Output: journey map → single answer: which traffic converts best.

Key Business Requirements → KPIs → every data point with naming that reads like a story. Granular enough to reveal lift by audience and creative, scalable with every new feature, and exportable to BigQuery or Snowflake.

KPIs become code in GTM. We implement, audit, and regression-test in staging and production before launch: Consent Mode v2 validated, BigQuery piped, and Looker Studio wired.

Brand-new dashboards per function + team enablement until self-sufficient. Every delivery ends with a maintenance checklist and a collaboration blueprint, so you stay independent, not dependent.

WE LIVE VALIDATION GA4 ✓ AUDITED
Discovery ✓Journey mapped · 4 leaks found
Framework →KPI schema · Naming locked
Implement →GTM staging QA · Consent Mode v2 valid
Enable ✓Looker Studio live · Team handoff
Looker Studio, board-ready
Reports your team can filter in 2 clicks, not 20.
DIAGNOSTIC · 30 SECONDS

Can you tie a campaign to revenue in under two clicks?

One question, one honest answer. If you have to hesitate, every budget decision made on last month's numbers carries risk you cannot see.

Book a Free 30-Min Diagnostics Call

We will show you where the 2-click path breaks, with your own data.

Timeline

From audit to trusted data in 3 steps

Proven cadence, tested in staging and production before anything ships.

1

Diagnose

Stakeholder and IT interviews, journey mapping, tracking audit, leak inventory.

2

Build

Tracking plan, GTM implementation, BigQuery export, Looker Studio dashboards.

3

Enable

Staging and production QA, team training, handoff until your team owns it.

Proof

What better measurement looks like

FAQ

Straight answers

Website analytics is the practice of collecting, analyzing, and interpreting traffic and behavior: a window into how visitors use your site. With GA4, Looker Studio, and BigQuery, it powers audience building, UX decisions, campaign measurement, and reporting.

GA4, Adobe Analytics, Mixpanel, Matomo, Firebase, and whatever you already run, mapped to Looker Studio and BigQuery. We don’t force a tool. We recommend the modern GA4 stack and implement it end to end.

GA4 raw export lands in BigQuery, then federates to your warehouse of record, including Snowflake, with schema controls and consent state attached, so data stays governed where it lands.

How we deliver

Reports that match the bank account

Three numbers, one truth. Reconciled monthly.

Reported revenue. what GA4 claimsCAPTURED
Attributed revenue. what the model provesATTRIBUTED
Banked revenue. what finance confirmsMATCHED
Reconcile my reports

Mismatch found free. Fix scoped fixed.

Your data, working as hard as your budget

One conversation is enough to know where your measurement stands. Free, 30 minutes, no commitment. From Sessions to Decisions in One Click.

Book a Free 30-Min Diagnostics Call

GMP Sales Partner · 5 offices worldwide