Blogs, Insights, and Resources.

Latest insights

user on phone checking their mobile app analytics

The Best Mobile App Analytics Toolstack

Planning out and equipping your Mobile App analytics toolstack is a challenging task. Sometimes a number of questions relating to its full deployment stay unanswered – meaning the full potential for uncovering actionable insight remains untapped. In this article, we discuss three of the leading Mobile Analytics solutions today: Firebase, Mixpanel and Adjust.

Read More
defining your mobile customer journey

How Mobile Analytics Reveal Your Mobile Customer Journey

Marketing experts swear by customer journey maps. Also known as the buyer journey or user journey, these visual representations of how users come to your app through various touchpoints are vital for improving your customer experience. Learn how revealing your Mobile customer journey improves business growth.

Read More
how to switch to google analytics 4

How to Switch to Google Analytics 4

Do you have a plan in place for how you’ll make the switch from Universal Analytics to Google Analytics 4? Are you aware of the effort and strategy that process requires? In this video, e-CENS very own Holger Tempel will give you a high-level overview of the things you need to be ready for.

Read More