Many marketers have this mystical vision of a customer journey experience like a novel-based journey, where everything is pre-determined, and you know where everything will
Dubai, UAE, February 15, 2023 – e-CENS is pleased to announce the addition of Guillermo Vilarroig, founder of OVERALIA, IMANTA and as a partner. With
e-CENS & Invesp are excited to announce the launch of Sigma Digital — a dynamic alliance that combines e-CENS’ expertise in Data with Invesp’s mastery
Many marketers have this mystical vision of a customer journey experience like a novel-based journey, where everything is pre-determined, and you know where everything will
With the transition from Universal Analytics to Google Analytics 4 complete for standard (i.e., Free) Google Analytics account users, we are seeing greater feature adoption,
Are you aiming to maximize the potential of mobile performance advertising? If that’s the case, then the recent release of Apple’s SKAdNetwork 4.0 might be
Overview of browser cookies Over the years, cookies have been in hot milk, but recently, with privacy concerns, they found themselves in hot water with
Definition of First-Party Data What’s first-party data or 1P data? It’s any data your company collects from your customers or audience. These data could be
What is Conversion Rate Optimization? Conversion rate optimization, or CRO for short, is the process that aims to increase the percentage of users or visitors
A lot of companies are losing users, not just your app. Why is that? Statista, the leading statistic platform, highlighted in its report Mobile App
What is Google Analytics GA4? The official answer is, “Google Analytics 4 is an analytics service that enables you to measure traffic and engagement across
Imagine driving a plane, like a Boeing 747, with hundreds of passengers onboard, do you feel the pressure as a pilot? Okay, now I want
What is Digital Transformation? Digital transformation is an intentional change to advance an organization’s digital maturity. It involves utilizing digital technologies to fundamentally alter business
Have you thought about what’s your worst enemy as a business? Is it high operation costs? High customer acquisition costs? Overcomplicated marketing landscape? Well, according
What is The Definition of Digital Transformation? Well, it depends. So, in recent years, digital transformation has become a big thing where people use digital
