The post-BFCM debrief is complete. The top-line numbers are on the board, your cohort-based LTV has been calculated, and you have a clear view of
Competing effectively on customer experience isn’t optional anymore; industry benchmarks show it’s the primary battleground. Consider the quantifiable impact: businesses excelling at AI-driven personalization often
In Part 1 of this series, we established a strategic framework for evaluating Customer Engagement Platforms (CEPs). We emphasized focusing on core capabilities like true
Server-side tagging has revolutionized the way businesses handle data collection and management for mobile applications. This powerful technology allows companies to take control of their
Common Mistakes in Server-Side Tracking Server-side tracking has emerged as a powerful tool for marketers and analysts, offering enhanced data accuracy, improved privacy compliance, and
Understanding the Basics of Server-Side Tracking Server-side tracking collects and processes website data directly on the server rather than in the user’s browser. When a
Implementing server-side tracking can seem daunting at first, but with the right approach and tools, it can be a straightforward process that yields significant benefits.
What Is Server-Side Tracking, and How Does It Differ From Client-Side Tracking? Server-side tracking represents a paradigm shift in how businesses collect, process, and transmit
E-commerce is a cutthroat battleground. To succeed, businesses need a powerful weapon: a data-driven pricing strategy. Amazon, the e-commerce behemoth, has mastered this art. This
CLIENT OVERVIEW Udrive, a prominent tech-driven car rental service in the UAE known for its customer focus and convenience, faced a common challenge in the
Have you spent many hours (or even days and weeks) doing data discovery and informal data exploration followed by a detailed research or analysis agenda
Having a strong team of in-house analysts can provide your organization with a significant competitive advantage. These skilled professionals offer objective insights, identify new opportunities,
The retail and e-commerce industries face fierce competition and consumer demands are changing every day, making financial planning a strategic powerhouse. Yet, too many businesses
