e-CENS broadens its capabilities to provide Digital Transformation Services and welcomes Jay Jayaswal as an expert consultant. Dubai, UAE, Jan 18, 2022 – e-CENS’ team
Definitive, comprehensive TV attribution remains quite challenging, but with a wide range of tips and tactics from E-Cen’s consultants and solution designers – covering Google Analytics, Firebase Analytics, Data Studio, and a little bit of predictive…
Let’s start today’s post with some numbers. Any idea what the following percentages might represent? 71% 5% 57% 21% Save your response, we’ll get back to this later. Over the last few weeks, E-Nor clients have been contacting me about ITP 2.1. What…
Welcome back to the third installment of my blog series on Requirements Gathering. In this post, I’ll be diving into a method that builds upon the Grammarian’s Approach from the first in the series. Using the Customer Journey to Gather Requirements…
This article covers the topic of real-time website personalization both from a strategic standpoint and from a technical standpoint, including some considerations for Google Optimize/Optimize 360. Strategically speaking, let’s consider the underlying value…
Welcome back! In the first installment of this series on developing requirements for digital and marketing analytics data collection – “A Grammarian’s Guide to Digital Analytics Requirements Gathering” – I covered a common approach:…
Creating and executing a data-driven marketing program is an easy concept to agree with. Who would disagree? How could anyone disagree? This is what we’ve been reading about, hearing and believing for years. We all know that if we can successfully use data to…
Google announced 3 important upgrades to Data Studio on Friday, March 7, 2019. After taking a closer look, I wanted to share some quick impressions. Scheduled Email Delivery Scheduled Email Delivery – one of the most frequently requested features for Data…
In this blog series, I’ll be breaking down some common and uncommon methods for measuring business requirements. Inspired by a session I attended at the
Data blending is now available in Data Studio! One of the most heavily requested features just launched and truly enhances the power of Data Studio
Transitioning web analytics platforms is a significant endeavor for any organization. This post assumes you are contemplating or perhaps have already made the decision to
If you have decided to migrate from Adobe Analytics to Google Analytics 360, you may be looking for new ways to generate the types of reports
