The post-BFCM debrief is complete. The top-line numbers are on the board, your cohort-based LTV has been calculated, and you have a clear view of
The retail and e-commerce world is always changing, and it takes work—not just luck—to stay ahead of the curve. Fortunately, the tools available to us
Push notifications have become essential tools for businesses in today’s digital age, enabling them to engage and retain their audiences effectively. However, the success of
Push notifications have become an indispensable tool for mobile apps and websites to engage users and drive key actions. These real-time alerts allow businesses to
In the digital transformation era, data has become the lifeblood of business innovation. Yet, simply gathering insights is no longer a competitive advantage—it’s the ability
Data is the new oil, a precious commodity that can fuel innovation and drive growth. But, like any resource, its value lies in how it’s
CLIENT OVERVIEW Mimojo, an innovative lifestyle app focused on cashback rewards, partnered with e-CENS for managed services on the MoEngage customer engagement platform. Their goal
In recent years, the digital marketing landscape has undergone seismic shifts, with privacy becoming a central concern for both users and tech giants. At the
Making the Case for Continuous Improvement Blog posts that pontificate that X is better than Y get people’s attention, but it is rarely the case
In recent years, the e-commerce landscape has undergone a dramatic transformation. We’ve witnessed a seismic shift from the traditional one-size-fits-all approach to highly personalized shopping
Keeping customers coming back can be challenging in today’s world, where options are just a click away. With so many choices out there, how do
Organizations across industries are learning to value data in today’s digital era. The exponential growth of data collection, storage, and analysis capabilities has ushered in
Measuring and optimizing marketing ROI has become more critical than ever. As businesses invest heavily in digital marketing efforts, the ability to quantify returns and
