Top 10 Customer Metrics to Keep an Eye On!
Why Customer Metrics Are Important? Keeping track of customer metrics is essential for several reasons: Types of customer metrics Customer metrics can be broadly categorized
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Why Customer Metrics Are Important? Keeping track of customer metrics is essential for several reasons: Types of customer metrics Customer metrics can be broadly categorized
What is The Definition of Digital Transformation? Well, it depends. So, in recent years, digital transformation has become a big thing where people use digital
In today’s fast-paced and increasingly digital world, organizations across all sectors are looking to harness the power of digital technologies to increase efficiency, deliver superior
Composability and composable architecture are buzzwords with a lot of currency in the world of martech. The number of solutions using the label composable and
We are delighted to announce that Jay Sahourieh has joined our growing US-based team at e-CENS as the Vice President of Sales & Digital Transformation
If you’re looking to improve your customer’s experience and drive long-term loyalty, customer journey mapping is a solution you should consider. This powerful tool is
May 2023 — e-CENS is pleased to introduce Patrick Soch as the new Senior Director of Digital Transformation. With extensive experience and expertise in digital
In the first part of this series “Introduction and Risk Analysis“, we’ve provided you with an overview of which data protection regulations exist, which requirements
My relationship with e-CENS team dates back to 2005, when Google acquired Urchin Software to become Google Analytics. We were privileged to be part of
In the digital age, businesses heavily rely on data-driven insights to make informed decisions. Digital analytics is the practice of analyzing digital data to gain
What is 360 customer view? Learning about your customers is a key part of any successful business. Knowing who your customers are, what they want,
Zero-party data is information that is intentionally shared by consumers with companies in order to benefit from personalized services, improved user experiences, and/or rewards. Zero-Party
Dubai, UAE, February 15, 2023 – e-CENS is pleased to announce the addition of Guillermo Vilarroig, founder of OVERALIA, IMANTA and as a partner. With