A Complete Guide– How to Master Marketing Touchpoints in Customer Engagement Platforms
Ever wondered how some brands magically read your mind? Those types of notifications appear at the very right moment, offering precisely what you are looking
Choose another country or region to see content specific to your location.
Ever wondered how some brands magically read your mind? Those types of notifications appear at the very right moment, offering precisely what you are looking
Why is it that we need to complicate everything? I mean, the customer journey isn’t rocket science, so why are there so many blogs around
Web Analytics is a vital instrument for contemporary businesses, aiding them in making informed decisions about their marketing strategies. However, as potent as these tools
CDPs are one of the most important pieces of tech companies should have in their MarTech stack. How important is it? In our podcast, “The
Many marketers have this mystical vision of a customer journey experience like a novel-based journey, where everything is pre-determined, and you know where everything will
With the transition from Universal Analytics to Google Analytics 4 complete for standard (i.e., Free) Google Analytics account users, we are seeing greater feature adoption,
Are you aiming to maximize the potential of mobile performance advertising? If that’s the case, then the recent release of Apple’s SKAdNetwork 4.0 might be
Key Takeaway Overview of browser cookies Over the years, cookies have been in hot milk, but recently, with privacy concerns, they found themselves in hot
Definition of First-Party Data What’s first-party data or 1P data? It’s any data your company collects from your customers or audience. These data could be
What is Conversion Rate Optimization? Conversion rate optimization, or CRO for short, is the process that aims to increase the percentage of users or visitors
A lot of companies are losing users, not just your app. Why is that? Statista, the leading statistic platform, highlighted in its report Mobile App
What is Google Analytics GA4? The official answer is, “Google Analytics 4 is an analytics service that enables you to measure traffic and engagement across
Imagine driving a plane, like a Boeing 747, with hundreds of passengers onboard, do you feel the pressure as a pilot? Okay, now I want