This is a time of uncertainty for teams that have not yet set up a parallel implementation of GA4 alongside UA. It is a time of great pressure for those teams that still need to build the reports based on GA4’s data streams. Determining how to switch to Google Analytics 4 is not a trivial task. It requires time, resources, and careful planning. And no, you probably shouldn’t make the transition using Google’s Setup Assistant!
Take a small peek at the past and understand what the future holds with e-CENS’ very own Holger Tempel.
