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how to switch to google analytics 4

How to Switch to Google Analytics 4

This is a time of uncertainty for teams that have not yet set up a parallel implementation of GA4 alongside UA. It is a time of great pressure for those teams that still need to build the reports based on GA4’s data streams. Determining how to switch to Google Analytics 4 is not a trivial task. It requires time, resources, and careful planning. And no, you probably shouldn’t make the transition using Google’s Setup Assistant!

Take a small peek at the past and understand what the future holds with e-CENS’ very own Holger Tempel.

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Holger Tempel

Holger is among the first Google Analytics partners worldwide since early 2005. Holger is considered one of the leading experts on digital analytics and is a renowned trainer who can simplify complex ideas into real-world practical examples with actionable insights.

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