A Complete Guide– How to Master Marketing Touchpoints in Customer Engagement Platforms
Ever wondered how some brands magically read your mind? Those types of notifications appear at the very right moment, offering precisely what you are looking
Ever wondered how some brands magically read your mind? Those types of notifications appear at the very right moment, offering precisely what you are looking
If your website or mobile application does not drive leads, you are leaving money on the table! The Martech stack rapidly changes in today’s AI-hyphenated
Why Customer Metrics Are Important? Keeping track of customer metrics is essential for several reasons: Types of customer metrics Customer metrics can be broadly categorized
The transition from Universal Analytics (UA) to Google Analytics 4 (GA4) is well underway, with UA properties scheduled for permanent deletion on July 1, 2024.
Welcome back to the second part of my comprehensive guide to navigating the Digital Markets Act (DMA) in 2024. In my previous installment, we explored
As a data-driven marketer, it’s crucial to stay up-to-date with the latest regulations that impact your industry. One such regulation that requires your attention is
As technology develops rapidly in our rushy modern world, the business landscape has joined the race as well! With thousands of enhancements and hundreds of
As businesses increasingly adopt artificial intelligence (AI) technologies, generative AI is poised to enhance customer engagement in 2024 significantly. This cutting-edge technology complements existing AI
Does your business struggle to view a 360-customer approach of its customers across? This indicates the need to empower your omnichannel marketing to change the
There are several significant enhancements to audience segments in Google Analytics 4 (GA4) compared to Universal Analytics. First and foremost: no more publishing audiences one
Digital maturity represents the sum of your digital capabilities in terms of delivering connected, multi-moment marketing, seamless digital experiences, and customer engagement. It relies on
The agency that I cofounded, e-Nor, became a Google Analytics Certified Partner in the mid-2000s. Over the course of nearly a decade, we worked with
As the difference between structured data and raw data is commonly known amongst the martech community, discussing the two concepts of data warehousing and data