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e-CENS welcomes Patrick Soch as the Senior Director of Digital Transformation

May 2023 — e-CENS is pleased to introduce Patrick Soch as the new Senior Director of Digital Transformation. With extensive experience and expertise in digital marketing and transformation, Patrick’s appointment brings invaluable insights that will give our clients the edge required to stay competitive.

With over 20 years of experience in digital marketing, Patrick is well-equipped to navigate e-CENS clients through the ever-evolving marketing landscape. His hands-on guidance across the martech stack will empower our clients to leverage their digital channels and platforms, making more personalized and impactful connections with their target audience.

Patrick founded and led company-wide initiatives to establish paid media technology and digital marketing maturity in his previous roles. These initiatives drove business growth and enabled mid-size and Fortune 500 clients to adapt to new market demands. Patrick evolved the technological infrastructure to allow organizations to build strategies around their first-party data.

This expertise is vital as the industry proactively moves away from third-party cookie solutions for targeting and measurement. Patrick said, “Consumers increasingly expect both seamless omnichannel user experiences and respect for their privacy and consent. My new role at e-CENS ensures that I have the backing of an expert team dedicated to supporting organizations in making this change.”

Bashar Hafez, e-CENS Co-Founder and Managing Director, shared his excitement about working with Patrick again, stating, “I’m delighted to have Patrick on board. His expertise will enrich e-CENS’ offerings and position us to deliver best-in-class services to our customers.

We are committed to delivering more to our clients and have made substantial investments in our delivery capability by bringing industry leaders like Patrick to our team. Patrick has successfully consulted on and implemented digital marketing strategies and solutions across various sectors, including online travel, luxury Direct to Customer (D2C) e-commerce, higher education, health & beauty, financial services, and B2B verticals. Welcome to the team, Patrick.”

About e-CENS:

e-CENS is an internationally recognized team of seasoned consultants, engineers, and analysts. We work closely with clients at every stage of the data lifecycle, from collection to activation, to develop strategies and guide them through each step of the process.

We have established ourselves as a trusted partner with over 15 years of experience and 500+ realized projects with leading global brands in finance, travel and hospitality, publishing, and e-commerce,. While we remain vendor and tool-agnostic, we have formed strong partnerships with industry-leading vendors such as Google, Tealium, MoEngage, and ContentSquare.

Operating globally, our presence spans the United States, Dubai, Egypt, Germany, and Spain.

Bashar Hafez

Bashar Hafez

Bashar is a seasoned global technology executive with nearly 20 years of experience leading software, product development, and analytics organizations at Fortune 500 companies, regional and global brands.

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