San Jose, California – e-CENS is pleased to announce that co-founder Feras Alhlou is rejoining e-CENS and has been appointed as Chairman of the Board.
Dubai, UAE – e-CENS, a leading digital analytics and data company, is proud to announce the hiring of Mahmoud Morsi and Ahmed Marof as Director
Universal Analytics 360’s sunset is pushed back to 2024 – but you still shouldn’t delay migrating to GA4. Here’s why.
Third-party cookies aren’t going away just yet, but that doesn’t mean you shouldn’t start preparing for a cookieless world. Google will soon deliver on its
Mobile App Analytics provide vital feedback on Apps, whether in development or production. Download the Mobile Analytics eBook for a comprehensive overview on their most
Are you dreading the imminent discontinuation of Universal Analytics? Want to learn the benefits of Google Analytics 4? Then download our comprehensive “UA vs. Google
Any switch between analytics tools is a long, labor-intensive process that typically takes several months to complete fully. And this particular migration from UA to GA4 comes with its own set of challenges.
Server-side tagging from Google Tag Manager (GTM) offers a meaningful solution to the challenges raised by the regulatory environment. With regulatory tightening on personalization and
Measuring your customer success metrics is one of the best ways to get a sense of how well your business is performing. Customer success is
Google Analytics 4 (GA4) has an interesting heritage — leading to GA4 being the first Google Analytics solution that supports both Web and Mobile Analytics.
This is the second piece in our GA4 Migration Checklist series, focusing on key aspects of the recommended Google Analytics implementation checklist. See our previous
We are pleased to announce that Sunil Attri, our Director of Data and Customer Analytics, has become an e-CENS Partner. Sunil Attri has been part
A 2021 study by Chase indicates that digital-first banking appeals across generations today. 62% of all consumers consider Mobile banking Apps “indispensable”, while 73% use
