If you’re looking to improve your customer’s experience and drive long-term loyalty, customer journey mapping is a solution you should consider. This powerful tool is
May 2023 — e-CENS is pleased to introduce Patrick Soch as the new Senior Director of Digital Transformation. With extensive experience and expertise in digital
In the first part of this series “Introduction and Risk Analysis“, we’ve provided you with an overview of which data protection regulations exist, which requirements
My relationship with e-CENS team dates back to 2005, when Google acquired Urchin Software to become Google Analytics. We were privileged to be part of
In the digital age, businesses heavily rely on data-driven insights to make informed decisions. Digital analytics is the practice of analyzing digital data to gain
What is 360 customer view? Learning about your customers is a key part of any successful business. Knowing who your customers are, what they want,
Zero-party data is information that is intentionally shared by consumers with companies in order to benefit from personalized services, improved user experiences, and/or rewards. Zero-Party
Dubai, UAE, February 15, 2023 – e-CENS is pleased to announce the addition of Guillermo Vilarroig, founder of OVERALIA, IMANTA and as a partner. With
e-CENS & Invesp are excited to announce the launch of Sigma Digital — a dynamic alliance that combines e-CENS’ expertise in Data with Invesp’s mastery
Overview Since GDPR came into effect in 2018 in Europe, more and more countries have followed suit. The shift toward consumer data protection across the
San Jose, California – e-CENS is pleased to announce that co-founder Feras Alhlou is rejoining e-CENS and has been appointed as Chairman of the Board.
Dubai, UAE – e-CENS, a leading digital analytics and data company, is proud to announce the hiring of Mahmoud Morsi and Ahmed Marof as Director
Universal Analytics 360’s sunset is pushed back to 2024 – but you still shouldn’t delay migrating to GA4. Here’s why.
