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WhatsApp Marketing—The Secret Weapon You’re Ignoring?
Of course, mobile messaging applications have evolved far beyond their initial purpose as personal communication tools. They have emerged as powerful platforms for effective digital marketing strategies. Amongst the plethora of options available, WhatsApp stands out as a game-changer! With its staggering two billion active users worldwide, WhatsApp has become
Adjust Attribution Reporting: 3 Signs You’re Missing Out on Valuable Insights
Are your marketing reports a tangled mess of numbers that leave you scratching your head? You’re not alone. Flawed attribution reporting is a common problem plaguing businesses of all sizes.
How to Save Money with Campaign Monitoring?
Imagine this: you’re running an ad campaign, but you have no idea if it’s actually working. You’re throwing money at a problem, hoping for the best. Not exactly a recipe
Top 10 Conversion Rate Optimization Tools to Look Out for in 2024
As an online business owner or marketer, few things are as thrilling as seeing your website traffic convert into leads and sales. However, if visitors are dropping off before completing
Using Marketing Automation to Build Seamless Customer Journeys
Understanding the Customer Journey A customer journey is defined as “The set of customer interactions with a brand, from initial awareness through numerous marketing touchpoints to post-purchase participation.” These interactions
Top 5 Mobile App Performance Metrics Every Business Should Know!
Understanding mobile app performance metrics is crucial for your business’s success in the business regimen of 2024. With billions of smartphone users around the globe, mobile apps’ power lies in
7 Best CRO Agencies You Should Definitely Engage
With more online competition than ever, you have to ensure your website is optimized for the best possible user experience. That’s where Conversion Rate Optimization Agencies come into the picture.
A Complete Guide– How to Master Marketing Touchpoints in Customer Engagement Platforms
Ever wondered how some brands magically read your mind? Those types of notifications appear at the very right moment, offering precisely what you are looking for. It is no coincidence,
Google’s Privacy Sandbox: Guide for Developers
The need for online privacy has become increasingly crucial as the internet continues to evolve. With the rise of data-driven advertising and the potential for user tracking, concerns over privacy
How to Use Personalized Marketing Platforms for Powerful Customer Retention
If your website or mobile application does not drive leads, you are leaving money on the table! The Martech stack rapidly changes in today’s AI-hyphenated world, requiring your business to
Top 10 Customer Metrics to Keep an Eye On!
Why Customer Metrics Are Important? Keeping track of customer metrics is essential for several reasons: Types of customer metrics Customer metrics can be broadly categorized into two types: Both X-data
Haven’t Migrated from Universal Analytics Yet? Here’s What to Do!
The transition from Universal Analytics (UA) to Google Analytics 4 (GA4) is well underway, with UA properties scheduled for permanent deletion on July 1, 2024. Google has been showing this
Digital Markets Act (DMA): A Guide for Data-Driven Marketers in 2024 – Part 2
Welcome back to the second part of my comprehensive guide to navigating the Digital Markets Act (DMA) in 2024. In my previous installment, we explored the key provisions of the
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