Looking to learn more about Google Analytics 4 vs Universal Analytics? e-CENS’ Holger Tempel shares his insights into the most important considerations for making the
Planning out and equipping your Mobile App analytics toolstack is a challenging task. Sometimes a number of questions relating to its full deployment stay unanswered – meaning the full potential for uncovering actionable insight remains untapped. In this article, we discuss three of the leading Mobile Analytics solutions today: Firebase, Mixpanel and Adjust.
Marketing experts swear by customer journey maps. Also known as the buyer journey or user journey, these visual representations of how users come to your app through various touchpoints are vital for improving your customer experience. Learn how revealing your Mobile customer journey improves business growth.
What is Digital Analytics? Digital Analytics describes a wide ecosystem that utilizes qualitative and quantitative data from both your own business and that of your
Analyst and market intelligence company IDC has named Tealium a leader in the CDP market in their recent industry report. The report considered several CDP
Clear winner or work in progress? e-CENS rates GA4’s offering against Universal Analytics.
Do you have a plan in place for how you’ll make the switch from Universal Analytics to Google Analytics 4? Are you aware of the effort and strategy that process requires? In this video, e-CENS very own Holger Tempel will give you a high-level overview of the things you need to be ready for.
Introduction If you thought that “UA” in your Google tracking ID came from Universal Analytics, then it is time for a history lesson. You may
Avoiding Mobile Analytics pitfalls is part of the challenge that businesses face now that Mobile Analytics is gaining traction. If your business is ready to
MoEngage, the industry-leading insights-led Customer Engagement Platform, has announced a strategic partnership with the data insight delivery company e-CENS to lead enterprise growth in MEA.
For years it’s been a recurring question for brands – what do Millennials respond to? What are their needs? And, what is the best way
The primary Mobile App metric most teams follow when they launch a Mobile App is downloads. But, downloads are just the starting point. Keeping your
In January, Forrester published a Forrester CDP report that examines the cost savings and business benefits that come from adopting Tealium’s Customer Data Platform (CDP).
