Latest Blog Posts
360-Degree Customer View: Why Most Projects Fail
Every enterprise wants a 360-degree customer view. Most that attempt one end up with a data lake nobody trusts and a CRM that still cannot tell you what the customer did on the website yesterday. By Gartner’s count, 80% of organizations pursuing a 360-degree view of the customer will abandon
4 Common Mobile Analytics Pitfalls to Avoid
Avoiding Mobile Analytics pitfalls is part of the challenge that businesses face now that Mobile Analytics is gaining traction. If your business is ready to take your first step, this
MoEngage & E-CENS Partner To Elevate Customer Experiences
MoEngage, the industry-leading insights-led Customer Engagement Platform, has announced a strategic partnership with the data insight delivery company e-CENS to lead enterprise growth in MEA. The synergy of MoEngage and
How to Win Millennial Engagement in 2022: Report by MoEngage
For years it’s been a recurring question for brands – what do Millennials respond to? What are their needs? And, what is the best way to attract and retain this
The Top Four Mobile App Metrics to Track
The primary Mobile App metric most teams follow when they launch a Mobile App is downloads. But, downloads are just the starting point. Keeping your users engaged and coming back
5 New Key Features on GA4
GA4 Key Features: What to Expect Universal Analytics vs. GA4: A reminder To recap, Universal Analytics was designed to support web analytics. While a workaround (using Firebase) was implemented to
e-CENS opens Europe office with webalytics GmbH as a partner
e-CENS opens e-CENS Europe office and welcomes Holger Tempel, webalytics GmbH founder, as a Partner – boosting e-CENS’ digital analytics services. Dubai, UAE, June 20, 2021 – e-CENS’ team is
5 Steps To Configure Facebook Conversion API In GTM Server Side
The Facebook Conversion API lets you send website conversion events from your server to Facebook. This is useful for tracking conversions that happen offline or on mobile apps, and
How To Create a Server-Side Container for GTM
In this guide we will learn how to create new server-side container in Google Tag Manager and connect to Google Cloud account. Here are the steps you will complete: Create
Consent Management Platforms – with industry-leader Tealium IQ
This article explains the steps required to collect user data in compliance with regulations using Tealium’s Consent Management Platform.
Understanding the importance of CDP in Customer Segmentation
Customer segmentation is a crucial area of innovation by companies committed to staying ahead of the competition. One area in which such innovation is legendary is in Digital Marketing and
Customer Data Platform (CDP) Integration
The Customer Data Platform (CDP) solves the problems of disconnected and siloed customer data. It empowers you to identify, and offer the appropriate engagement to, the right customer at the
GDPR Compliance for Google Analytics: Tracking & Consent
Google Analytics – The Most Popular Web Analytics Toolset Most organizations are now tapping into Google Analytics analytics’s power to track and improve their business goals. However, the explosion of