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It’s Monday morning. Your team is gathered for the weekly data review. A meticulously prepared slide deck glows on the screen, filled with charts exported from your analytics platform. The

I. Introduction: The Crisis of Data Trust Imagine this scenario: your product manager presents a funnel chart in a key meeting, showing a recent drop in user activation. A moment

I. Introduction: The Critical Gap Between ‘What’ and ‘Why’ in Product Analytics Your most important funnel chart shows a 40% drop-off during onboarding. Your analytics tell you what is happening

I. Introduction: The Marketer’s Blind Spot – Are You Acquiring Customers or Just Users? Your latest marketing campaign looks like a home run. The dashboards in your advertising platforms are

I. Introduction: From Monitoring ‘What’ to Understanding ‘Why’ In our last guide, you built your first “Core Product Health” dashboard in Amplitude. You can now see what is happening in

I. Introduction: From Raw Data to Your First Business Answers In Part 1 of this series, you established your foundational Amplitude account and first project. In Part 2, you successfully

I. Introduction: From an Empty Project to Actionable Data In the first part of our “Getting Started” series, we established your foundational Amplitude account and first project. Right now, it’s

I. Introduction: Beyond Siloed Views – The Imperative of Understanding the Full Customer Journey Businesses today operate in an environment where customer interactions are increasingly fragmented, sprawling across websites, mobile