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Google Tag Manager vs Global Site Tag (gtag.js) – What are the Differences?
Google Tag Manager (GTM) and gtag.js are two common methods for implementing tracking codes like Google Analytics on a website. While they serve similar purposes,
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Google Tag Manager vs Google Analytics – What are the Differences?
Google Tag Manager and Google Analytics are two of the most popular free tools digital marketers and website owners use today. However, there is often
Data Security: Risks, Threats, and Effective Solutions
Data holds the throne as the most critical resource for businesses, irrespective of their size, in today’s digital age. The capability to efficiently utilize and
Time to Revisit Your Google Analytics 4 Implementation (Yes, Already!)
With the Universal Analytics (standard) data collection deadline well in the rearview mirror and the Universal Analytics 360 deadline not far off, it truly is
What is Data Democratization? Understanding Data Access for All
Imagine standing before a vault, its heavy door finally swinging open after years of being tightly sealed. Inside lies not gold or jewels, but something
How Businesses Cater to Gen Z and Millennials – 6 Top Benefits of Consent Management Platforms
As the digital sphere evolves, so do the demographics, with Gen Z and millennials shining as an increasingly prominent consumer group. Recognizing their preferences and
Customer Segmentation Analysis 101: What are Customer Segments?
Understanding customers has always been critical to the success of our customers when doing analytics consulting business. Through years of working directly with clients across
Google Is Deleting Your Data On Google Analytics! Here’s What to Do…
If you’ve been keeping up with tech news, you might have seen the updates Google is rolling out for its products. One notable update is
What is Data Governance, and Why is it Important?
When people hear the term “data governance,” they envision complex technical processes managed exclusively by IT personnel. The concept of data governance is broader than
What is a 360-degree Customer View? My Journey to Understand Customers
As the head of content at an agency that helps companies generate ROI by better understanding their data, I know that truly understanding customers is
Top Solutions to Overcome the 5 Biggest Challenges in Customer Journey Analytics
Why is it that we need to complicate everything? I mean, the customer journey isn’t rocket science, so why are there so many blogs around
8 Common Challenges and Solutions in Implementing Web Analytics Software
Web Analytics is a vital instrument for contemporary businesses, aiding them in making informed decisions about their marketing strategies. However, as potent as these tools
7 Benefits of Customer Data Platform for Customer Insights & Personalization
CDPs are one of the most important pieces of tech companies should have in their MarTech stack. How important is it? In our podcast, “The