As a data-driven marketer, it’s crucial to stay up-to-date with the latest regulations that impact your industry. One such regulation that requires your attention is
As technology develops rapidly in our rushy modern world, the business landscape has joined the race as well! With thousands of enhancements and hundreds of
As businesses increasingly adopt artificial intelligence (AI) technologies, generative AI is poised to enhance customer engagement in 2024 significantly. This cutting-edge technology complements existing AI
Does your business struggle to view a 360-customer approach of its customers across? This indicates the need to empower your omnichannel marketing to change the
There are several significant enhancements to audience segments in Google Analytics 4 (GA4) compared to Universal Analytics. First and foremost: no more publishing audiences one
Digital maturity represents the sum of your digital capabilities in terms of delivering connected, multi-moment marketing, seamless digital experiences, and customer engagement. It relies on
The agency that I cofounded, e-Nor, became a Google Analytics Certified Partner in the mid-2000s. Over the course of nearly a decade, we worked with
As the difference between structured data and raw data is commonly known amongst the martech community, discussing the two concepts of data warehousing and data
Google Tag Manager (GTM) and gtag.js are two common methods for implementing tracking codes like Google Analytics on a website. While they serve similar purposes,
To successfully traverse the dynamic landscape of mobile application marketing, exact measurement and optimization are essential. In this environment, a well-configured Adjust implementation is your
With the Universal Analytics (standard) data collection deadline well in the rearview mirror and the Universal Analytics 360 deadline not far off, it is past
Google Tag Manager and Google Analytics are two of the most popular free tools digital marketers and website owners use today. However, there is often
Data holds the throne as the most critical resource for businesses, irrespective of their size, in today’s digital age. The capability to efficiently utilize and
