How Businesses Cater to Gen Z and Millennials – 6 Top Benefits of Consent Management Platforms
As the digital sphere evolves, so do the demographics, with Gen Z and millennials shining as an increasingly prominent consumer group. Recognizing their preferences and catering to their requirements is becoming an essential strategy, profoundly impacting the lifespan of businesses. Regardless of your business’s geographical focus, be it the United States, the MENA region, or […]
Benefits of a 360 Customer View and 3 Ways to Get it
What is 360 customer view? Learning about your customers is a key part of any successful business. Knowing who your customers are, what they want, and how to best serve them is essential for long-term success. That’s why a 360 customer view is so important today. To stay ahead of the competition, you need to […]
Zero-party data, Cookies and their use in CDP
Zero-party data is information that is intentionally shared by consumers with companies in order to benefit from personalized services, improved user experiences, and/or rewards. Zero-Party Data consists of voluntary, explicit statements or actions from users that communicate their preferences, intentions, and circumstances. The deprecation of third-party cookies has led to the evolution of zero- and […]
How EXPO 2020 DUBAI Improved Conversion by 37% with TEALIUM Customer Data Hub
Learn how EXPO 2020 DUBAI significantly improved conversion rates by 37% with the help of Tealium’s Customer Data Hub.
Mobile Analytics | eBook
Mobile App Analytics provide vital feedback on Apps, whether in development or production. Download the Mobile Analytics eBook for a comprehensive overview on their most crucial benefit in today’s market economy: instant insight into your App’s performance. Get the most out of Mobile Analytics Ever since the use of Mobile phones first surpassed computers back […]
Universal Analytics vs. Google Analytics 4 | eBook
Are you dreading the imminent discontinuation of Universal Analytics? Want to learn the benefits of Google Analytics 4? Then download our comprehensive “UA vs. Google Analytics 4” eBook. Table of Contents Get the most out of Google Analytics 4 To make sure the data you’re collecting remains valid, reliable, and actionable during this transitional period, […]
GA4 Migration Checklist
Any switch between analytics tools is a long, labor-intensive process that typically takes several months to complete fully. And this particular migration from UA to GA4 comes with its own set of challenges.
Improving Marketing Analytics with GTM Server-Side Tagging
Server-side tagging from Google Tag Manager (GTM) offers a meaningful solution to the challenges raised by the regulatory environment. With regulatory tightening on personalization and retargeting in advertising, marketers need to be aware of the implications for their business. In this article, we discuss the most effective solutions you can use to adapt as marketing […]
5 New Key Features on GA4
Universal Analytics vs. GA4: A reminder To recap, Universal Analytics was designed to support web analytics. While a workaround (using Firebase) was implemented to combine web page data and app data, this solution was highly technical. GA4 is designed from the ground up to blend web and app data. Also, GA4 records events rather than the […]
How is GA4 different from Universal Analytics?
Marketing teams are asking: ”how is GA4 different from Universal Analytics? Google Analytics is used by more than 60% of sites to measure and analyze website effectiveness. Marketers are well acquainted with Universal Analytics’ possibilities and functionalities. e-CENS presents what Google Analytics 4 (GA4) offers us instead. Table of Contents Google Analytics, Meet the Family […]
