How EXPO 2020 DUBAI Improved Conversion by 37% with TEALIUM Customer Data Hub
Learn how EXPO 2020 DUBAI significantly improved conversion rates by 37% with the help of Tealium’s Customer Data Hub.
Mashreq NEO Leverages MoEngage for a 9K Month-to-Month User Increase
Learn how leading financial institution MASHREQ saw a 9K month-to-month user increase through their digital banking app.
Landmark Group Sees 30% Higher Delivery and Engagement Rates on All Communications with MoEngage Push Notifications
Learn how MoEngage’s Push Notifications helped Landmark Group boost their Delivery and Engagement Rates during one White Wednesday.
Mobile Analytics | eBook
Mobile App Analytics provide vital feedback on Apps, whether in development or production. Download the Mobile Analytics eBook for a comprehensive overview on their most crucial benefit in today’s market economy: instant insight into your App’s performance. Get the most out of Mobile Analytics Ever since the use of Mobile phones first surpassed computers back […]
Universal Analytics vs. Google Analytics 4 | eBook
Are you dreading the imminent discontinuation of Universal Analytics? Want to learn the benefits of Google Analytics 4? Then download our comprehensive “UA vs. Google Analytics 4” eBook. Table of Contents Get the most out of Google Analytics 4 To make sure the data you’re collecting remains valid, reliable, and actionable during this transitional period, […]
GA4 Migration Checklist
Any switch between analytics tools is a long, labor-intensive process that typically takes several months to complete fully. And this particular migration from UA to GA4 comes with its own set of challenges.
Improving Marketing Analytics with GTM Server-Side Tagging
Server-side tagging from Google Tag Manager (GTM) offers a meaningful solution to the challenges raised by the regulatory environment. With regulatory tightening on personalization and retargeting in advertising, marketers need to be aware of the implications for their business. In this article, we discuss the most effective solutions you can use to adapt as marketing […]
GA4 Key Features: What to expect
GA4 Key Features: What to Expect Universal Analytics vs. GA4: A reminder To recap, Universal Analytics was designed to support web analytics. While a workaround (using Firebase) was implemented to combine web page data and app data, this solution was highly technical. GA4 is designed from the ground up to blend web and app data. Also, […]
How is GA4 different from Universal Analytics?
Marketing teams are asking: ”how is GA4 different from Universal Analytics? Google Analytics is used by more than 60% of sites to measure and analyze website effectiveness. Marketers are well acquainted with Universal Analytics’ possibilities and functionalities. e-CENS presents what Google Analytics 4 (GA4) offers us instead. Table of Contents Google Analytics, Meet the Family […]
Customer Segmentation +; 5 uses for a Customer Data Platform
Customer segmentation is a crucial area of innovation by companies committed to staying ahead of the competition. One area in which such innovation is legendary is in Digital Marketing and the respective Adtech and Martech ecosystems. These have played a crucial role in targeting web-based audiences. The Customer Data Platform (CDP) enables marketing efforts to be […]
