Mobile Analytics | eBook

Mobile Analytics Ebook

Mobile App Analytics provide vital feedback on Apps, whether in development or production. Download the Mobile Analytics eBook for a comprehensive overview on their most crucial benefit in today’s market economy: instant insight into your App’s performance. Get the most out of Mobile Analytics Ever since the use of Mobile phones first surpassed computers back […]

Universal Analytics vs. Google Analytics 4 | eBook

UA vs. Google Analytics 4 eBook

Are you dreading the imminent discontinuation of Universal Analytics? Want to learn the benefits of Google Analytics 4? Then download our comprehensive “UA vs. Google Analytics 4” eBook. Get the most out of Google Analytics 4 To make sure the data you’re collecting remains valid, reliable, and actionable during this transitional period, it is necessary […]

GA4 Migration Checklist

GA4 Migration Checklist

Any switch between analytics tools is a long, labor-intensive process that typically takes several months to complete fully. And this particular migration from UA to GA4 comes with its own set of challenges.

Improving Marketing Analytics with GTM Server-Side Tagging

GTM server side tagging

Server-side tagging from Google Tag Manager (GTM) offers a meaningful solution to the challenges raised by the regulatory environment. With regulatory tightening on personalization and retargeting in advertising, marketers need to be aware of the implications for their business. In this article, we discuss the most effective solutions you can use to adapt as marketing […]

GA4 Key Features: What to expect

ga4 features

GA4 Key Features: What to Expect Universal Analytics vs. GA4: A reminder To recap, Universal Analytics was designed to support web analytics. While a workaround (using Firebase) was implemented to combine web page data and app data, this solution was highly technical. GA4 is designed from the ground up to blend web and app data. Also, […]

How is GA4 different from Universal Analytics?

GA4 vs GA3

Marketing teams are asking: ”how is GA4 different from Universal Analytics? Google Analytics is used by more than 60% of sites to measure and analyze website effectiveness. Marketers are well acquainted with Universal Analytics’ possibilities and functionalities. e-CENS presents what Google Analytics 4 (GA4) offers us instead. Google Analytics, Meet the Family Google Analytics is […]

Customer Segmentation +; 5 uses for a Customer Data Platform

Customer Segmentation is key to creating a personalized user journey.

Customer segmentation is a crucial area of innovation by companies committed to staying ahead of the competition. One area in which such innovation is legendary is in Digital Marketing and the respective Adtech and Martech ecosystems. These have played a crucial role in targeting web-based audiences. The Customer Data Platform (CDP) enables marketing efforts to be […]