Why a 360 Customer View is Essential Today & 3 Ways to Get It

Why a 360 Customer View is Essential Today & 3 Ways to Get It

What is 360 customer view? Learning about your customers is a key part of any successful business. Knowing who your customers are, what they want, and how to best serve them is essential for long-term success. That’s why a 360 customer view is so important today. To stay ahead of the competition, you need to […]

Zero-party data, Cookies and their use in CDP

Zero-party data is information that is intentionally shared by consumers with companies in order to benefit from personalized services, improved user experiences, and/or rewards. Zero-Party Data consists of voluntary, explicit statements or actions from users that communicate their preferences, intentions, and circumstances. The deprecation of third-party cookies has led to the evolution of zero- and […]

How To Configure Facebook Conversion API in a GTM Server Side Container

facebook macbook

In this guide you’ll learn how to enable the Facebook Conversion API inside Facebook Business Manager and connect to the GTM Server Side Container. Step 1: Import Elevar Recipe Into a Server-Side GTM Container Before configuring Facebook Conversion API Settings, you’ll need to import the pre-configured tags into the server side container. You can download […]

How To Create a Server-Side Container for GTM


In this guide we will learn how to create new server-side container in Google Tag Manager and connect to Google Cloud account. Here are the steps you will complete: Create New Container in GTM Provision Your Server Connect Billing Account (optional) Create Billing Account Add Billing Information Before getting started, you’ll need the following: Admin […]