Zero-party data, Cookies and their use in CDP
Zero-party data is information that is intentionally shared by consumers with companies in order to benefit from personalized services, improved user experiences, and/or rewards. Zero-Party Data consists of voluntary, explicit statements or actions from users that communicate their preferences, intentions, and circumstances. The deprecation of third-party cookies has led to the evolution of zero- and […]
How To Configure Facebook Conversion API in a GTM Server Side Container
In this guide you’ll learn how to enable the Facebook Conversion API inside Facebook Business Manager and connect to the GTM Server Side Container. Step 1: Import Elevar Recipe Into a Server-Side GTM Container Before configuring Facebook Conversion API Settings, you’ll need to import the pre-configured tags into the server side container. You can download […]
How To Create a Server-Side Container for GTM
In this guide we will learn how to create new server-side container in Google Tag Manager and connect to Google Cloud account. Here are the steps you will complete: Create New Container in GTM Provision Your Server Connect Billing Account (optional) Create Billing Account Add Billing Information Before getting started, you’ll need the following: Admin […]
