Zero-party data, Cookies and their use in CDP

Zero-party data is information that is intentionally shared by consumers with companies in order to benefit from personalized services, improved user experiences, and/or rewards. Zero-Party Data consists of voluntary, explicit statements or actions from users that communicate their preferences, intentions, and circumstances. The deprecation of third-party cookies has led to the evolution of zero- and […]

How To Configure Facebook Conversion API in a GTM Server Side Container

facebook macbook

In this guide you’ll learn how to enable the Facebook Conversion API inside Facebook Business Manager and connect to the GTM Server Side Container. Step 1: Import Elevar Recipe Into a Server-Side GTM Container Before configuring Facebook Conversion API Settings, you’ll need to import the pre-configured tags into the server side container. You can download […]

How To Create a Server-Side Container for GTM


In this guide we will learn how to create new server-side container in Google Tag Manager and connect to Google Cloud account. Here are the steps you will complete: Create New Container in GTM Provision Your Server Connect Billing Account (optional) Create Billing Account Add Billing Information Before getting started, you’ll need the following: Admin […]