Universal Analytics vs. Google Analytics 4: User Metrics
As the number of digital shoppers rises, so too do the types of devices they use to browse and purchase. These different devices represent equally valuable points of access. It is not a trivial analytics challenge to deal with all these data streams and keep track of your unique. If you’re a multi-platform enterprise, this […]
GA4 Migration Checklist – Auditing and Planning
In March, Google confirmed what experts in the web analytics space have been anticipating for some time now: Universal Analytics will be fully decommissioned by October 2023. After several years in beta, its successor, Google Analytics 4, will become the new default Google Analytics property. While it may feel like a race against time to […]
Migrating to GA4: UA to GA
Table of Contents Migrating to GA4: What you need to know Are you migrating to GA4? It is no trivial task getting ready to switch from Universal Analytics to Google Analytics 4. It’s not enough to rely on either the Upgrade Assistant or reworking the tracking code. The migration process is a project that requires […]
UA vs. GA4: Report Landscape
Table of Contents In the newest addition to our explanation of the differences between Universal Analytics and Google Analytics 4, we take a look at the two platforms’ Report Landscape. UA vs. GA4: Report Landscape Just by looking at the Navigation bar, users will notice some major differences between UA and GA4: In Universal Analytics, […]
Universal Analytics vs Google Analytics 4
Looking to learn more about Google Analytics 4 vs Universal Analytics? e-CENS’ Holger Tempel shares his insights.
The Big Switch: Universal Analytics vs GA4
Clear winner or work in progress? e-CENS rates GA4’s offering against Universal Analytics.
How to Switch to Google Analytics 4
Do you have a plan in place for how you’ll make the switch from Universal Analytics to Google Analytics 4?
From Urchin to GA4: A History of Google Analytics
Table of Contents Introduction If you thought that “UA” in your Google tracking ID came from Universal Analytics, then it is time for a history lesson. You may be surprised to learn that “UA” stands for “Urchin Account”. And, the “UTM” stands for “Urchin Tracking Module”. The history of our technologies can pop up in […]
5 New Key Features on GA4
Universal Analytics vs. GA4: A reminder To recap, Universal Analytics was designed to support web analytics. While a workaround (using Firebase) was implemented to combine web page data and app data, this solution was highly technical. GA4 is designed from the ground up to blend web and app data. Also, GA4 records events rather than the […]
How is GA4 different from Universal Analytics?
Marketing teams are asking: ”how is GA4 different from Universal Analytics? Google Analytics is used by more than 60% of sites to measure and analyze website effectiveness. Marketers are well acquainted with Universal Analytics’ possibilities and functionalities. e-CENS presents what Google Analytics 4 (GA4) offers us instead. Table of Contents Google Analytics, Meet the Family […]
