Ultimate Guide to First-Party Data for Marketers
The marketing landscape has undergone a seismic shift. Customer privacy concerns are paramount, and data regulations are constantly evolving. In this new environment, a single truth has become clear for brands: first-party data is no longer a luxury, it’s the cornerstone of success. Over the decades, we’ve witnessed countless marketing trends come and go. But […]
Customer Engagement Platform vs CRM: Understanding the Key Differences and Benefits
Imagine this: a customer walks into your store happily talking about a recent purchase, eager to tell you all about it. That’s the power of an exceptional customer experience. But in today’s competitive landscape, how do you consistently create those moments? The answer might lie in two tech giants: CRM and CEP. While they both […]
Personalized Customer Experience – What is it & How to Deliver it?
Did you know that 80% of B2B customers expect personalized experiences? Today, personalization has moved beyond a “nice to have” and become a “strategic imperative”. Generic greetings and birthday emails just don’t cut it anymore. The key to thriving lies in personalization: a deep dive into your customer’s unique needs, challenges, and goals. By delivering […]
5 Best Reporting Tools in 2024
Data has become the lifeblood of modern business. Companies that can effectively translate raw information into actionable insights gain a significant competitive edge. But with the ever-growing volume of data sources and the complexities of modern operations, having the right reporting tool is essential. This guide dives deep into the top five reporting tools for […]
How Personalization Sparked a 196% Uplift In Revenue for Alsaif Gallery
In the competitive landscape of retail appliance sales, differentiation is key. Alsaif Gallery, a prominent Saudi Arabian kitchenware leader, recognized the need to go beyond product offerings and foster deeper customer connections. To achieve this, they partnered with e-CENS and MoEngage. Challenges: Alsaif Gallery aimed to: Solution: e-CENS’ customer engagement services provided the tools and […]
Personalized Engagement Drives 20% Revenue Growth for Food Industry Leader
In today’s MENA region, generic marketing falls flat. At e-CENS, we understand the power of personalization. We recently partnered with a leading food industry player to craft a data-driven customer engagement strategy that tantalized taste buds and boosted their bottom line. The Challenge: One-Size-Fits-All Approach Yields Flat Results Our client, a prominent figure in the […]
e-CENS and Adjust Help Mr Mandoob Deliver a Smooth User Experience and Optimize Marketing Efforts
Mr Mandoob, a leading provider of on-demand delivery services through their innovative “Anything, Anywhere, Anytime” app, partnered with e-CENS, a data consultancy firm, and Adjust, a mobile measurement platform (MMP), to address critical issues impacting their mobile app performance. The Challenge: Mr Mandoob faced several challenges hindering user experience and marketing campaign optimization: Solution: e-CENS, […]
3 Signs You’re Missing Out on Valuable Attribution Insights
Are your marketing reports a tangled mess of numbers that leave you scratching your head? You’re not alone. Flawed attribution reporting is a common problem plaguing businesses of all sizes. It can lead to wasted budget, missed opportunities, and, worst of all, guesswork when it comes to marketing decisions. But what if you could unlock […]
Top 10 Conversion Rate Optimization Tools to Look Out for in 2024
As an online business owner or marketer, few things are as thrilling as seeing your website traffic convert into leads and sales. However, if visitors are dropping off before completing their desired actions, it’s crucial to understand the customer journey and workflow. How are customers interacting with your website? Which parts are they engaging with, […]
7 Best CRO Agencies You Should Definitely Engage
With more online competition than ever, you have to ensure your website is optimized for the best possible user experience. That’s where Conversion Rate Optimization Agencies come into the picture. They help you analyze user behavior, run A/B tests, and gather user feedback to make data-driven changes to your site. However, with so much industry […]
