Track All The Things: Pros, Cons, and Considerations
Welcome back! In the first installment of this series on developing requirements for digital and marketing analytics data collection – “A Grammarian’s Guide to Digital Analytics Requirements Gathering” – I covered a common approach:…
Data-Driven Marketing Revisited
Creating and executing a data-driven marketing program is an easy concept to agree with. Who would disagree? How could anyone disagree? This is what we’ve been reading about, hearing and believing for years. We all know that if we can successfully use data to inform marketing we will improve the experience of our customers, and […]
Measuring Business Requirements: Methods & Insights
In this blog series, I’ll be breaking down some common and uncommon methods for measuring business requirements. Inspired by a session I attended at the 2018 Digital Analytics Hub Conference, I had a chance to think about how we sometimes gloss over the contribution that requirements make to the overall success of analytics initiatives. Teasing out […]
Data Blending Now Available in Data Studio
Data blending is now available in Data Studio! One of the most heavily requested features just launched and truly enhances the power of Data Studio that much more. Have you ever wanted to combine multiple Google Analytics Views or join Google Analytics with Salesforce data directly in Data Studio? The power of data blending is […]
Migration from Adobe Analytics to Google Analytics 360
Transitioning web analytics platforms is a significant endeavor for any organization. This post assumes you are contemplating or perhaps have already made the decision to transition from Adobe Analytics to Analytics 360 (Google Analytics Premium). With a web analytics transition, the technical aspects are crucial to get right. However, that is not the only key transition […]
Replicating Adobe Analytics Reports in Data Studio
If you have decided to migrate from Adobe Analytics to Google Analytics 360, you may be looking for new ways to generate the types of reports your organization used within the Adobe Analytics infrastructure. This post presents a quick and easy solution for reporting on Google Analytics 360 data in Data Studio in a way that […]
